Remove blog better-sales-through-customer-engagement
article thumbnail

How to Understand Your Customers: Awareness, Analytics and Assessments

Retail Focus

Put simply, knowledge is power when it comes to sales. A simple blog post covering gambling terms such as bet, reels and RTP gives people a better appreciation of slot games. When people are informed, they’re confident and, when people are confident, they’re more likely to engage.

article thumbnail

Successful experimentation can double your signups and boost online margins

Inside Retail

That, says Paul Tannock, head of ANZ and emerging markets with Niteco, can double visitor signups, increase margins and – best of all – boost sales because experimentation, as a process, can deliver real-time intelligence on how features of the site are performing and how to improve them even further. Results can even vary during the day.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top 5 markdown actions to take to dominate at mid-season sale

Inside Retail

To ensure you dominate the first quarter of retail trading, we give our tips on what to look for when analysing sale performance, taking further discounts and adding new lines to sale. . Here we are already half way through the first season of the year and in the midst of Mid Season Sale (MSS) mayhem.

Line 130
article thumbnail

Better together: Why partnerships are the future for retail in Southeast Asia

Inside Retail

However, it has also been a time of unprecedented growth for many as online sales have risen exponentially. Retailers now have to find a way to tap into the digital zeitgeist with cost-effective ways of acquiring new customers. No-one opens a browser tab to be sold to or bombarded with disruptive pop-ups, banner ads and sales pitches.

article thumbnail

The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. 92% of consumers trust recommendations from other customers over a company’s messaging. 80% of customers read through online reviews while shopping in stores.

article thumbnail

Essential Things To Include In Your Product Marketing Strategy

RetailMinded

Your USPs should highlight the specific things your products and services can provide (the benefits) and why it’s the better choice over others on the market. This allows you to focus solely on what that person would be looking for and provide them with what they need to convert to a sale.

article thumbnail

Why Innovative Loyalty Card Programs Can Significantly Improve Customer Retention & Engagement

Parcel Pending

Membership levels based upon the amount a customer spends are the most common form of loyalty program. The appeal of a loyalty program like this is that it motivates customers to climb the loyalty ladder to reap even bigger and better rewards. Sephora, for instance, starts customers with the Beauty Insider Program.