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How US start-up Subtl Beauty stacks up in a hypercompetitive beauty market

Inside Retail

Launched in 2018, Subtl Beauty is built around the idea of having all your makeup essentials — like concealer, blush, and powder — in one easy-to-use stack, or ‘stak’, as the brand dubs its hero product, rather than carrying around a bulky slew of items. Though not my ultimate calling, it sparked my passion for beauty.

Marketing 130
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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. We’re seeing a similar shift in the beauty industry. That friend is Lauren.

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Adore Beauty records good growth, plans to launch skincare line

Inside Retail

Pureplay online retailer Adore Beauty has reported positive sales momentum in the first half of the financial year. Adore Beauty CEO Tennealle O’Shannessy said the company is executing a strategic plan that will accelerate growth and increase the lifetime value of customers. “We Group revenue is up 18 per cent to $113.1

Line 246
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Vitality Brands acquires Kiwi beauty label Essano

Inside Retail

Australian skincare company Vitality Brands is to acquire Kiwi beauty brand Essano, which is projected to result in a $130 million annual turnover. The acquisition is expected to position Vitality Brands as a major independent natural beauty and wellness market player in Australasia and New Zealand.

Planning 130
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Inside Ikkari’s first physical store – and its plans for more

Inside Retail

After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. The business uses all-natural ingredients across a slew of products, ranging from skincare and ingestibles, to beauty and diffusers. We’re very focused on telling that story.”

Planning 246
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Who is THG, the British group that tried to buy out Adore Beauty?

Inside Retail

Meet The Hut Group (THG), the British e-commerce retailer that made news after a failed attempt to buy out Australia’s Adore Beauty. Adore Beauty is Australia’s number one pureplay online beauty retailer, stocking brands such as Estée Lauder, Bobbi Brown, Huda Beauty and Elf. per cent year over year. cash per share.

Expansion 245
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How Olive Young dominates K-beauty by boosting small brands

Inside Retail

In the past decade, Korean cosmetic companies have become formidable players in the beauty industry. Famed for the latest in product development and cutting-edge formulations that can rival the West, K-beauty products are now renowned worldwide. Here’s why Olive Young is the one to watch for the beauty industry.