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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. The pandemic mindset-shift for fitness. He was raw, honest and brilliantly witty. “If

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“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category. This can be seen with the cult-like following that hair care brands like Bread and Ouai have earned and the introduction of celebrity hair care lines including Beyoncé’s Cécred and Jennifer Aniston’s LolaVie.

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The strategy behind Chemist Warehouse’s online marketplace launch

Inside Retail

Chemist Warehouse announced the launch of an online marketplace last week in an effort to expand its online presence in the pharmacy, health and beauty categories. Chemist Warehouse has around 20,000 products, some of which are slow-moving and can expire in the distribution centre before stores have the shelf space to take them. .

Strategy 246
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Nat Habit’s clean beauty revolution: from D2C success to offline expansion

Inside Retail

In India’s fast-paced beauty and personal care market, where trends evolve, and consumer needs emerge, Nat Habit stands out as a beacon of authenticity and commitment to natural wellness. Our products prioritise sustainability, cruelty-free formulations, and diverse marketing strategies. There’s a huge upside for us to cover.

Expansion 130
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L’Occitane’s sales soar as multi-brand strategy pays off

Inside Retail

Soaring sales in the Americas and a growing brand portfolio helped drive beauty retailer L’Occitane International’s global sales up by 17.9 The next results from L’Occitane will include the performance of Australian brand Grown Alchemist which L’Occitane announced in March it had bought to add to its growing brand line-up.

Strategy 130
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Inside Ikkari’s first physical store – and its plans for more

Inside Retail

After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. The business uses all-natural ingredients across a slew of products, ranging from skincare and ingestibles, to beauty and diffusers. Innovation is a big part of our range.

Planning 246
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How Gem successfully created the go-to oral care brand for a new generation

Inside Retail

Instead, Gem has built a customer base by positioning oral care as part of their beauty routine. Today, Gem’s oral care product line extends well beyond toothpaste to now include whitening pens, whitening strips, mouthwash, breath spray floss and an electric toothbrush.