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Why health, fitness and beauty brands are getting real (and funny)

Inside Retail

Health, fitness and beauty. A simple image search for health and fitness reveals screeds of bronzed, impossibly-toned bodies, paired with motivational slogans encouraging people to try harder, reach further, strive, dominate, or ‘just do it’. We’re seeing a similar shift in the beauty industry.

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New Balance bottles its scent and enters the beauty space with Grey Store

Inside Retail

New Balance has entered the beauty market in celebration of opening a premium direct-to-consumer retail store in Australia this December and it smells like luxury on and off the court for the apparel brand. The post New Balance bottles its scent and enters the beauty space with Grey Store appeared first on Inside Retail Australia.

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The problem with beauty advent calendars

Inside Retail

I’ve had a tumultuous relationship with the beauty advent calendar. After months and months of back and forth with an offshore manufacturer and an artist, 200 beauty advent calendars arrived in the office. People love beauty advent calendars for their novelty. It broke my marketer’s heart. That is the truth.

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“It’s the next frontier”: Creating Australia’s fastest-growing hair care brand

Inside Retail

Hair care, previously the step-sister to makeup and skincare, is starting to take centre stage as a major beauty category. This can be seen with the cult-like following that hair care brands like Bread and Ouai have earned and the introduction of celebrity hair care lines including Beyoncé’s Cécred and Jennifer Aniston’s LolaVie.

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How the beauty and sexual wellness industries became so intertwined

Inside Retail

When you walk into a beauty store, you expect to find a wide array of makeup powders, hair curlers, and setting sprays. In recent years, these and other sexual wellness products have been popping up on the physical and virtual shelves of many mainstream beauty retailers, such as Sephora and Ulta Beauty.

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Nat Habit’s clean beauty revolution: from D2C success to offline expansion

Inside Retail

In India’s fast-paced beauty and personal care market, where trends evolve, and consumer needs emerge, Nat Habit stands out as a beacon of authenticity and commitment to natural wellness. When we started, we took it on ourselves to identify and fill the market gap for genuine, chemical-free products.

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Beyond beauty: Why neuroaesthetics in retail matter to the bottom line

Inside Retail

Assembled Market in China. Science makes the business case for beauty. What we declare beautiful is often thought to be in the realm of personal opinion; however, this may not be entirely accurate. As scientists unravel the mysteries of our brain, the experience of beauty is becoming quantifiable.

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