Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. Authenticity is the primary currency for brands on social media and altered content makes that currency worthless.”.

Social Media 130

Social Media Beauty and Health Advertising Perspective 130

Inside Retail

AUGUST 12, 2021

In short, the old rules of influencer marketing were out — and to succeed, brands, like influencers, had to think outside the box. Danessa Myricks Beauty features in avant-garde makeup looks. From June 2020 to May 2021, Danessa Myricks Beauty collected $61.9 Altogether, mentions of #SavageXIRL garnered $3.9 million EMV.

Strategy 130

Strategy Marketing Beauty and Health Social Media 130

Inside Retail

JULY 17, 2023

Founded in 2016, luxe-for-less beauty brand MCoBeauty has seen massive growth over the past several years, and is expecting revenue growth of up to 90 per cent in 2023. IR: Are you approaching that market differently than you would approach Australia and New Zealand? I saw that niche. SS: We’re not. It’s a copy and paste.

Expansion 245

Expansion Advertising Social Media Strategy 245

Inside Retail

NOVEMBER 7, 2021

Just like tattoos, young men now perceive nail art as a form of self-expression and a way to incorporate unique designs as part of their personal aesthetic. With more and more men becoming viable nail product consumers, the nail industry must be quick to leverage the vast market potential this new audience can bring.

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Art Fashion Artistic Social Media 130

Inside Retail

JANUARY 16, 2022

During periods of lockdown, social media emerged as a key form of communication, opening an opportunity for retailers to accelerate the development of social commerce in the APAC region. China continues to lead the world in social commerce. In those under 40, this figure jumped to 1 in 3.

Social Media 130

Social Media Beauty and Health Marketing Shopping 130

Inside Retail

SEPTEMBER 22, 2021

High end beauty, fashion and lifestyle brands have been some of the slowest categories to really embrace the use of mature models for genuine marketing purposes (not just for a quick PR stunt). Beauty faces up to ageing. And with Australia’s burgeoning beauty market expected to grow at a compound annual growth rate of 3.87

Fashion 246

Fashion Social Media Accessories Accessories 246

Inside Retail

SEPTEMBER 1, 2022

It currently has an e-commerce presence and has four locations in the Singapore market. Her brand’s marketing hashtag #Yourmoodmatters is particularly relevant as her products are designed to capture the healing essence of nature, making perfumes a shortcut to alter users’ emotional and physiological states. It’s an art form.

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Marketing Form Social Media Art 130

Inside Retail

JULY 21, 2021

Beauty retail giant Mecca has entered the world of podcasting today with the launch of Mecca Talks, which aims to shine a light on its team members and in-house experts. We’re really leaning on the talent and the authenticity of our store team members and platforming it in our podcast,” said chief marketing officer Kate Blythe.

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Retailing Insight

NOVEMBER 14, 2023

Books abound about living in blue zones or adopting a blue zone lifestyle, and the internet is replete with supplements, nutritional advice, beauty and other kinds of products, body improvement programs, and more, all focused on increasing your life expectancy. and are in their late 70s. But what is hyper-personalization?

Social Media 97

Social Media Advertising Marketing Consumer 97

Retail Focus

MAY 30, 2023

Creating a brand community has always been an important marketing concept and a valuable brand asset. Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). This could take the form of workshops, product demonstrations or even cultural celebrations.

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Retail Design Design Engagement Display 130

Barber Design

MAY 3, 2023

Here are our top 10; Phygital – some shopper journeys are in-store, then online, and sometimes the other way round, or sometimes exclusively in just one channel; but how online is represented in a physical space is still taking on different forms and shapes. Within health, beauty and fashion retail sectors; the influencer is king.

Beauty and Health 97

Beauty and Health Concept Social Media Visual Merchandising 97

Fashion Retail Tech

OCTOBER 15, 2019

LVMH bets on a mental health-focused streetwear label. Marketing + Social Media. Abercrombie & Fitch focuses on mental health. Social Media Today. Pinterest unveils mental health resources. Comcast and SK Telecom form joint eSports company. Vanity Fair . Fast Company. RetailDive.

Beauty and Health 40

Beauty and Health Social Media Advertising Fashion 40

Inside Retail

SEPTEMBER 27, 2022

I was studying a double degree in commerce and law and did a marketing unit in China where we were brought around to various businesses, including visiting the wholesale markets over there. With younger girls growing up with social media constantly comparing themselves, it’s so easy to feel discontent about their bodies.

Beauty and Health 130

Beauty and Health Social Media Accessories Accessories 130

Snap Retail

APRIL 8, 2021

Here are some finance and marketing terminologies that will help you find your path to profitable funding for small businesses. Your gross margin should not be taken as a day-to-day indicator of your business’s financial health. Inbound marketing. Here are 7 business terms you need to know. Source: RakaCreative.

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Beauty and Health Social Media Marketing Advertising 52

Inside Retail

NOVEMBER 17, 2021

Brianne West founded zero-waste beauty and lifestyle brand Ethique in her kitchen in Christchurch back in 2012, while completing her science degree. Ethique is now in 24 markets globally, with 4500 stockists around the world. Today, the US, UK, Australia, New Zealand and Japan are Ethique’s top-performing markets.

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Social Media Perspective Marketing Form 130