Inside Retail

APRIL 21, 2021

Restrictions during lockdown periods have resulted in at-home beauty alternatives and an increased focus on self-care. The new normal has led to new beauty regimes and habits, represented in the dynamic of growth and decline of the segments. Channel shift in beauty categories. Beauty in the new normal.

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Inside Retail

MARCH 4, 2024

“Given this demographic’s consumption footprint is big and growing there is a call for brands to re-evaluate their marketing strategies; a critical starting point for brands to better diversify their marketing materials and strategies is to gain an intimate insight and understanding of their target audience,” Kopanidis told Inside Retail.

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Inside Retail

APRIL 18, 2024

French prestige beauty retailer Sephora is widely recognised as a leader in its category, with 3000 stores and 52,000 team members operating worldwide. While the beauty category tends to be resilient in times of economic downturn, Motte noted that Sephora outperformed the market. “We For us, the word partner is not a gimmick.”

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Inside Retail

SEPTEMBER 3, 2023

After only six months of operations, Aje Collective’s beauty brand, Ikkari, launched its first physical location, with the promise of more to come. The business uses all-natural ingredients across a slew of products, ranging from skincare and ingestibles, to beauty and diffusers. Source: Supplied.

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Inside Retail

JUNE 1, 2022

This week, we shine a light on Chris Haddad, CRM manager at Oz Hair and Beauty. Describe a typical day in the office for you at Oz Hair & Beauty. It’s a good balance of strategy and executional work. Though it sounds like a cliché, no two days are the same. Tell me about the impact that you’ve had on the company.

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Inside Retail

SEPTEMBER 8, 2022

While sustainability is a big topic in fashion, it’s not often talked about in the beauty industry. Her eponymous science-led natural skincare line is the world’s first certified carbon-positive beauty brand. Can you tell me where you think the challenges are for beauty brands in that regard?

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Inside Retail

AUGUST 30, 2021

More than halfway through 2021, TikTok is no longer the exclusive domain of trendy teens: it’s a powerful influencer marketing tool that more and more brands are using to drive conversation and connect with consumers. In this article, we’ll explore the influencer marketing strategies that three of TikTok’s top beauty brands — e.l.f.,

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Inside Retail

AUGUST 21, 2022

Global beauty and skincare retailer Sephora has announced it will relaunch one of its largest beauty events, Sephoria, Virtual House of Beauty. People who attend will be able to play games, learn about new beauty products, join masterclasses and connect with brand founders and Sephora experts.

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Inside Retail

APRIL 13, 2023

billion) on Australian beauty brand Aesop as it looks to take a bigger slice of the luxury organic skincare market. GlobalData’s lead analyst of health & hygiene Lia Neophytou also sees Aesop’s potential for growth in China as a major coup for L’Oreal. L’Oreal recently dropped a staggering US$2.5 billion ($3.7

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Inside Retail

FEBRUARY 25, 2024

Recently, the supermarket beauty aisle has undergone a makeover of sorts, with Australia’s leading supermarkets Coles and Woolworths now stocking digitally native self-care products. Beauty on a budget Alanna Hinds, managing director of Nobody’s Nobody parent company Stirling and Hinds defines the brands’ customers as both educated and savvy.

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Inside Retail

JUNE 1, 2022

After selling other brands’ beauty products for the last 22 years, online retailer Adore Beauty has finally launched its own skincare line, Viviology. It was developed in collaboration with Melbourne-based dermal therapist James Vivian, and is available on Adore Beauty, as well as through a standalone website.

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Inside Retail

FEBRUARY 28, 2024

With a rich background spanning finance, entrepreneurship, and brand development, Yadav embodies the brand’s ethos of innovation and consumer-centricity. His unwavering dedication to empowering individuals through informed skincare choices underscores Minimalist’s mission to redefine beauty standards globally.

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Inside Retail

APRIL 28, 2021

The use of videos as part of a retail marketing strategy is a tried and tested method to catch consumers’ attention and drive sales. Instead of sending a physical team to every state to deliver brand strategy presentations and training to B2B partners and our staff, we were able to reach the same people from our office in Sydney.”.

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Inside Retail

JUNE 18, 2023

Last week, Nike announced that it is rebranding its Nike Live stores as Nike Well Collective stores, and is committed to delivering a more holistic approach to health. For example, in Australia, Rebel launched a health and well-being experience store in Warringah Mall in late 2022, which offers a similar experience.

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Inside Retail

APRIL 12, 2024

Data from the Australian Bureau of Statistics (ABS) shows that outlet shopping has seen steady growth over the past few years, as an increasing number of consumers seek value-driven shopping experiences, driven by economic factors such as the rising cost of living. As a touch point, we measure brands and energy.

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Inside Retail

SEPTEMBER 14, 2022

Over the course of the last nine years, coffee-scrub brand Frank Body has become one of the leading skincare brands in Australia, combining an irreverent sense of humour with quality products to reach its target consumer. Climate positive by 2023.

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Inside Retail

DECEMBER 13, 2023

That same month, Japanese beauty giant Kao Corporation picked up the popular self-tanner and skincare brand Bondi Sands, in a deal estimated to be worth $450 million. billion for luxury skincare and beauty brand Aesop. As consumers have tightened their wallets, they have become more selective.

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Inside Retail

OCTOBER 27, 2021

Today, the cult beauty brand is globally recognised for its Pink Clay Mask, which proved wildly popular among beauty junkies on Instagram. IR: Can you describe the moment you realised the brand was really resonating with consumers on social? Post consistently on socials, and never be afraid to test out new strategies.

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Social Media Strategy Gifts Advertising 130

Retail Focus

MAY 30, 2023

Many brands have been particularly attentive to strengthening their community relations during and after the global health crisis (COVID-19). Examples of brand communities include Apple enthusiasts forming online forums, Harley-Davidson motorcycle owners participating in rallies, or Nike fans engaging on social media.

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Inside Retail

MAY 9, 2022

It goes beyond rewarding customers at every purchase and presents a huge opportunity for loyalty programs to evolve and play a significant role in driving interaction and engagement. This is an exciting time for Shiseido’s subsidiary brand as it builds on the innovative consumer experiences it has launched so far.

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Inside Retail

SEPTEMBER 1, 2022

We launched Adore Beauty’s first incubator brand, Viviology in June. With an integrated approach encompassing events, marketing and PR, our launch strategy drove fantastic results, with coverage across top tier media publications, helping us to well-exceed our first month sales targets. But these successes came with important lessons.

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Inside Retail

JUNE 30, 2021

“Other than playing an active role in reducing our environmental footprint, sustainable store design will increase the brand’s credibility in the eyes of the modern, mindful consumer and also saves money in the long-term with lesser consumption of energy and waste,” a Takashimaya spokesperson said. The #ShopGreener campaign.

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Barber Design

MAY 3, 2023

We’ve been thinking a lot about trends which are naturally driven by consumers but what’s happening therefore in retail, how are brands and retailers responding. Successfully TOMs Shoes have layered in their one-for-one giving campaign with VR experience that transports consumers to Peru. Likewise insights into supply chains.

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Inside Retail

NOVEMBER 21, 2022

We sold out and we continue to sell out of it, because people are just coming in and engaging. It’s a wider sales funnel, and it’s deeper, so you need to be patient because it takes time to build trust with Google and it takes time to build trust with the consumer. Studying health and nutrition was the realisation for me.

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Inside Retail

NOVEMBER 21, 2022

We sold out and we continue to sell out of it, because people are just coming in and engaging. It’s a wider sales funnel, and it’s deeper, so you need to be patient because it takes time to build trust with Google and it takes time to build trust with the consumer. Studying health and nutrition was the realisation for me.

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Beauty and Health Balance Planning Expansion 130

Design Middleeast

FEBRUARY 26, 2024

The first time I saw the area, I was blown away by how beautiful it was. Community Engagement: Actively engaging with the local community fosters a sense of belonging. Strategic Content Creation: Our social media strategy is not just about posting content but creating strategic narratives. I knew that I had to live here.

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Social Media Beauty and Health Engagement Tailored 52

E Delevry

DECEMBER 12, 2023

The fate of the traditional high street remains uncertain in hardened economic times, with consumer shopping habits continuing to turn to ecommerce as a means of purchasing both necessary and luxury items. With more choice comes more expectations of engaging with a product in the same way both digitally and physically.

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Apparel Beauty and Health Balance Consumer 52

Trade Show Booth Companies - Trade Group

DECEMBER 28, 2023

This sprawling metropolis, bathed in year-round sunshine, offers an eclectic mix of world-class entertainment, diverse cultural experiences, and breathtaking natural beauty. This offers attendees the unique opportunity to engage with two major shows under one roof. You want to attend this Fitness event.

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Inside Retail

APRIL 15, 2024

Last month, it was reported that Selena Gomez was mulling a potential IPO or sale of Rare Beauty, her cosmetics business worth an estimated $2 billion. Rare Beauty is not the only beauty brand in transaction talks, with Glossier, Merit Beauty and Kosas all reportedly exploring various IPO and sale options.

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Inside Retail

APRIL 26, 2022

Here, Australia and New Zealand general manager Preet Bains discusses the brand’s omnichannel strategy, the sensory appeal of its unique stores and the key to maintaining the relevance of a legacy brand. . How would you describe Aesop’s strategy and approach to physical stores and their role? Please paint me a picture.

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Design Week

JUNE 14, 2021

National Food Strategy: Part One, by 10 Associates, for National Food Strategy, Defra. Frahm – tough beautiful, by Supple Studio, for Frahm Jackets. Brand strategy. Brand Strategy for Higher State, by Manifesto Studios, for Higher State. Product design – consumer. Editorial design.

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Design Beauty and Health Interior Art 130

Inside Retail

JANUARY 17, 2024

The Body Shop, founded in 1976, was the first beauty company to actively fight against animal testing. Today, it is the first global beauty brand with 100 per cent of its product range vegan certified. In 2023, we successfully unveiled our transformative change-making beauty brand expression.

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Shopping Engagement Marketing Strategy 130

Inside Retail

AUGUST 16, 2021

As the quality of living and workers’ wages reached new heights, Western brands spotted a golden opportunity and raced to set up shop in the East to reach China’s 1 billion consumers (and counting). Health, wellness and travel became the new status symbols, swapped out for Rolexes and Birkins in a new spiritual way of living.

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Consumer Beauty and Health Fashion Marketing 130

Creative Displays Now

DECEMBER 30, 2020

Consumers with the problem your product solves will see how yours stands out from the rest. Humanize your website and social media strategy. If you don’t want to expose the product through the packaging or use transparent materials, display a beautiful photo of the product on the box. They buy from people.

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Color Display Social Media Marketing 76

Inside Retail

NOVEMBER 6, 2023

Global prestige beauty retailer Sephora is celebrating a decade of operation in Thailand with the launch of an official flagship store on LazMall, a platform run by Southeast Asia’s e-commerce pioneer, Lazada. We are really excited to be celebrating our 10th year in this amazing beauty market.

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Inside Retail

MARCH 12, 2024

IR : Many retailers have described 2023 as ‘patchy’, with several external factors, such as rising interest rates and global conflicts, dampening consumer sentiment. What was your experience in terms of consumer spending, and what strategies did you deploy to navigate the challenging economic environment?

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Strategy Perspective Gifts Social Media 130

Inside Retail

SEPTEMBER 29, 2023

DFI Retail Group is a multi-category retail group spanning supermarkets, convenience stores, health and beauty chains, Ikea franchises, and a stake in Starbucks Coffee chains in multiple Asian markets. You need to be seen to be genuine, even if you’ve got to make tough decisions. Each ‘show’ lasted around 30 to 40 minutes. “By

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