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The CFO-CMO balancing act: Marketing efficiency goals that keep everyone happy

Inside Retail

In today’s complex retail landscape, chief marketing officers (CMOs) find themselves in a perpetual balancing act. Focus on customer-centricity Today’s consumers expect personalised, seamless shopping experiences. All this needs to be achieved while satisfying the financial scrutiny of the chief financial officer (CFO).

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Why Most Small Retailers Fail When It Comes To Cash Flow Management?

RetailMinded

Oh, man, the cash flow struggle is too real for small retail shops. Let’s dive into the nitty-gritty of why that green flow isn’t always steady. We’re talking about why countless boutiques get slammed by cash flow management blunders. But wait—what’s up with predicting the cash flow scene ?

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The retail turnaround rules

Inside Retail

That is why it is essential to do a hard reality check as early as possible and have a realistic and current assessment of the business’ actual financial position (cash flow, P&L, balance sheet) and its forecast performance looking forward. Often the best ideas (and the easiest to execute) come from the shop floor.

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Why focusing is an essential part of retail lighting

Retail Focus

We asked Shoplight’s Focusing Manager, Terry Vann, why focusing is so important in retail lighting: Focusing allows you to control the spread of light and pops of colour on the shop floor. We can do all sorts of things like balance light levels, remove dark spots, and highlight key merchandise.

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Over 600 flash sales and 500,000 members: The story of OnTheList

Inside Retail

United by their shared passion for fashion, Delphine Lefay and Diego Dultzin Lacoste launched members-only flash sales site OnTheList in 2016 with the aim of offering the best shopping experience for everyone in Hong Kong. As a result, we are always in a positive cash flow position,” she noted.

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Are we entering a bricks-and-mortar renaissance? Here’s what the data says

Inside Retail

It did not canvas the ratio of empty stores in suburban or regional strip centres or shopping malls, many of which have significant vacancy rates. The CBRE survey across more than 5000 retail outlets in Sydney, Melbourne, Brisbane, Perth and Adelaide CBDs.

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WGNB creates minimal monochrome SVRN store in Chicago

Dezeen

A variety of monolithic furniture pieces direct the flow of movement around this fashion boutique in Chicago, designed by South Korean studio WGNB. Curved benches that act as both accessory displays and seating are balanced on large irregularly shaped stones. The photography is by Yongjoon Choi.