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Navigating the fine line between AI, personalisation and engagement

Inside Retail

Armed with a huge depth of knowledge about an individual customer, from their browsing behaviour to their purchase patterns, both human and AI-powered agents can deliver exceptionally personalised service. Data analytics and AI can also detect wider patterns in customer data to predict how an individual customer might behave in the future.

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Business Growth through Digital Transformation: The Case of Premium and Luxury Brands

Retail Focus

Upholding their brand’s legacy and exclusivity is necessary while also exploiting the potential of digital technologies to reach, engage, and retain their clientele. By tailoring product recommendations, exclusive offers, and content, we can take into account the customer’s preferences, past purchases, and behaviour.

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How Australian designer Daniel Avakian is reimagining the runway

Inside Retail

Inspired by the 1982 film Blade Runner , Daniel Avakian’s Tears in the Rain collection incorporates his signature bespoke tailoring and couture pieces, mixed with ’90s Sydney graffiti art, carried by a strong colour palette of greens, navy, black and pops of red. Many garments from the collection featured as digital fashion in the store.

Reimagine 246
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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

Daly advocates creating a loyalty program to reward top customers and keep them coming back and progressively localising your website and marketing engagement strategy to connect with the local target audience. Once you understand the patterns of buying behaviour, then you can outsource to a local third-party logistics (3PL) partner.

Planning 290
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Meet Daniel Broderick, a New Yorker helming New Era’s APAC operations

Inside Retail

The brand also invested in targeted marketing campaigns, leveraging social media and celebrity endorsements to engage with a younger demographic. “My This experience has also sharpened his ability to adapt to diverse markets and tailor strategies to meet the specific needs and preferences of APAC consumers.

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Unlocking Inclusive Design With Data: 6 Steps To Power Your Workplace

All Work

By understanding user demographics, preferences, and usage patterns, inclusive designers can create designs that are tailored to their target audience. By understanding user demographics, preferences, and usage patterns, inclusive designers can create designs that are tailored to their target audience.

Design 74
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Levi’s CMO: “I don’t think skinny jeans are truly dying”

Inside Retail

Alongside the timeless sensibility of the original 501, we are seeing increased love for loose-hanging, wide-leg and flared styles popularised in the 70s and 90s, silhouettes that balance our need for comfort and function with a desire for elevated styling.

Fashion 246