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“Running is on trend right now”: New Balance expands hybrid retail model

Inside Retail

Melbourne’s fashion capital Chadstone has been tapped as the second Australian location for New Balance’s UCC format store. The New Balance UCC (uncommonly common concept) store is redefining the traditional retail experience by placing people, not products, at the forefront of the retail experience.

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How New Balance is stepping into sneaker resale with Reconsidered launch

Inside Retail

Earlier this month, American footwear brand New Balance announced the launch of its new resale program, Reconsidered. An ​​​​in-store trade-in program is being piloted at eight New Balance retail locations before scaling into more US stores later this year. New Balance is just the latest fashion brand to hop onto the resale trend.

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From New Balance to Louis Vuitton: Why brands are tapping into tennis

Inside Retail

Old sport, New Balance approach. New Balance recently signed a three-year deal as the official performance apparel and footwear provider of the Australian Open and United Cup. New Balance is a privately owned, Boston-based sports footwear and apparel brand, founded in 1906 by William Riley.

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Why New Balance is putting people at the heart of its new store concept

Inside Retail

New Balance recently revealed a new retail concept store at Paragon Shopping Centre in Singapore centred on experience and carrying a curated selection of footwear and apparel that caters to athletes and fashion enthusiasts. Brand values Hefer said that the New Balance brand has always been known for quality, fit and craftsmanship.

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Designer Ena Pelly on why collaboration is the fashion industry’s “secret sauce”

Inside Retail

Collaboration has long been at the heart of the fashion industry – with creative forces frequently teaming up to design something new and generate further brand heat. The design process for an Ena Pelly collaboration doesn’t differ too much from its main collections, however, input from the talent right from the beginning is crucial.

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Retail’s returns challenge: How to balance customer demands and overheads

Inside Retail

Sophia Pope is the sales and customer success leader for Shipstation, a leading web-based order management and shipping software designed to help retailers efficiently process, fulfil and ship their e-commerce orders. That sustainability mindset provides an opportunity for retailers to engage with Gens Y and Z, she said.

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Infographic Design – 10 infographics to engage your audience

Parker Design

That’s why the use of infographics can really help you maximise the effectiveness of your marketing or internal engagement campaigns, as they allow your audience to understand complex messages quickly. The interactive nature of the timeline design adds a sense of fun, movement and journey customisation. 3 – 2, 1… Launch!