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The Musts of Achieving Successful Marketing Campaigns in the Digital Age

Retail Focus

Finding a path to a successful campaign in a competitive modern market means balancing what already works with forward-thinking approaches, and this is not an easy task to accomplish. Social Media Integration Social media reaches around 4.9 Social Media Integration Social media reaches around 4.9

Marketing 130
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A David v Goliath showdown unfolds: Emerging toy company defying industry titans

Inside Retail

From modest beginnings in the world of book trading to curating a diverse array of brands, including the recent sensation, Kazaang, BMS Brands has epitomised the spirit of the underdog since its inception. You can also connect with them on social media via Facebook , Instagram and LinkedIn.

Artistic 130
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Five focus areas for achieving omnichannel success

Inside Retail

With marketplaces serving as “digital malls”, shopping inspiration coming from social media content and curated experiences in high demand, brands are trying to succeed on several fronts at once. . Automation remains a key factor in balancing the demands of any multichannel approach.

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Luxury British fashion brand JOSEPH opens at Icon Outlet

Retail Focus

JOSEPH continues to curate an edit of today’s most exciting iconic and emerging designers within their stores. . The JOSEPH own label was launched in 1983, placing importance on luxury essentials and providing women with a complete modern wardrobe.

Fashion 182
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The Art and Business of Christmas Windows in Retail

Retail Focus

These meticulously curated displays are more than just aesthetics, they convey a diverse range of messages that encompass product offerings, discounts, overall ambiance, and brand identity. In retail, where the importance of first impressions cannot be understated, store windows become the brand frontline ambassadors.

Art 264
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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

Inside Retail

Despite being budget-conscious, these consumers are not looking for the cheapest prices available, and are instead trying to maximise value by balancing quality and price,” she stressed. They want to be made to feel like they deserve to treat themselves, and they crave curated and tailored shopping experiences.

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The best career advice I ever received: Fanny Moizant, Vestiaire Collective

Inside Retail

The extreme rise of social media and fast fashion has soon led from an era of possession to an era of usage, where consumers are in urgent need of a more sustainable solution to cope with this issue. IR: What’s your approach to work-life balance? FM: Maintaining a work-life balance is difficult.

Fashion 130