Balance Curate Customer Retention Social Media 
Inside Retail
MARCH 7, 2023
Despite being budget-conscious, these consumers are not looking for the cheapest prices available, and are instead trying to maximise value by balancing quality and price,” she stressed. They want to be made to feel like they deserve to treat themselves, and they crave curated and tailored shopping experiences.
Inside Retail
JUNE 28, 2021
To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. Many have invested time and money into curating consumer data and building systems to offer personalised experiences.
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