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Preparing for EOFY sales success: 2024 omnichannel approach

Inside Retail

Returns should be convenient and flexible Ensure your returns process is straightforward and accommodating to maintain customer satisfaction. Invest in hybrid retail and social media Blend physical and digital retail, and leverage social media for product discovery and sales.

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Stepping into the future: Bata Thailand’s dynamic transformation unveiled

Inside Retail

With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.

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Planning to sell online in the US? Here are some tactics to ensure success

Inside Retail

“You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.” Once you understand the patterns of buying behaviour, then you can outsource to a local third-party logistics (3PL) partner.

Planning 290
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Welcome to the new customer experience

Inside Retail

To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.

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APAC customers are becoming more discerning and demanding: WGSN’s Jess Tang

Inside Retail

Despite being budget-conscious, these consumers are not looking for the cheapest prices available, and are instead trying to maximise value by balancing quality and price,” she stressed.

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.