Balance Customer Retention Social Media Strategy 
Inside Retail
JANUARY 24, 2024
With a focus on the digital landscape, Bata Thailand strategically harnessed the power of social media, employing influencers to generate perception-altering content on digital platforms. Social media and influencers Social media and online content platforms are part and parcel of any company’s marketing strategy.
Inside Retail
MARCH 19, 2024
“You need to really lean into understanding your customer and their value and create personalised experiences that minimise wasteful spending for you as a retailer and that also drive customer retention.” Once you understand the patterns of buying behaviour, then you can outsource to a local third-party logistics (3PL) partner.
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Creative Displays Now
MARCH 4, 2024
Whether you’re an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible.
Inside Retail
JUNE 28, 2021
To close this gap, 44 per cent of retail and consumer goods marketers say they are now leading customer experience initiatives across their organisations (versus just 24 per cent in 2017), and metrics are being shared. In this regard, retailers are re-evaluating and revolutionising their value propositions for higher customer retention.
Inside Retail
MARCH 7, 2023
“Customers now expect to compare stock in other locations and order products in real-time in the store, and also look to the help of extended reality (XR) and virtual fit technologies,” she observed.
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