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Introducing Asia’s answer to slow fashion: Supermint

Inside Retail

Asia’s answer to slow fashion, Supermint, has just unveiled its first Hong Kong store at mixed-use retail destination PMQ. We believe we can open up more possibilities for slow fashion and make the fashion journey sustainable. “We Modern women are independent and have unique fashion tastes.

Fashion 130
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Crafting luxury brand narratives through popup stores

Retail Focus

Moreover, brands could encourage customers and visitors to actively participate and share their experiences through social media. Engaging with social media and influencers: Social media platforms play an important role in pop-up stores’ success. The brand often collaborates with artists and designers.

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Elevating the Festive Season: The Significance of Luxury Pop-Up Stores During Christmas

Retail Focus

Adorned with holiday-themed decorations, interactive displays, and engaging activities, these spaces resonate with customers seeking an elevated and memorable shopping journey. Social Media Buzz: Luxury pop-up stores become social media sensations during the Christmas period.

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Crypto fashion: why people pay real money for virtual clothes

Inside Retail

Digital artist and Japan-enthusiast Kai’s real name is Noah. The niche crypto assets are also capturing the attention of some of the world’s biggest fashion companies, keen to associate themselves with a new generation of gamers – although most of their forays so far are for marketing.

Fashion 130
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Analysis: Why Harvey Nichols’ new NFT retail space is “a wildly clever idea”

Inside Retail

Luxury department store Harvey Nichols recently announced the opening of the first blue-chip non-fungible token (NFT) retail space at its Pacific Place Hong Kong store. The new retail space caters to first time buyers and NFT experts, with prices ranging from HK$5,000 ($850 AUD) to over HK$1,000,000 ($170,000 AUD).

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“Sold out within the hour”: Inside MCoBeauty’s 48-hour pop-up store

Inside Retail

Australian luxe-for-less beauty brand MCoBeauty has launched its first major physical space in Australia, but there’s a catch: it’s only open for 48 hours. According to MCoBeauty founder Shelley Sullivan, the brand has toyed with physical spaces before, but the House of Beauty is its first “wow moment” in the bricks-and-mortar world.

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‘It’s been quite a success’: Lessons from the first Mob in Fashion program

Inside Retail

Nearly two years ago, the Black Lives Matter movement forced Australia’s fashion industry to confront the lack of First Nations representation in their ranks, and since then, there’s been a noticeable uptick in the number of Indigenous models being featured in campaigns and Indigenous fashion brands being shown on runways.

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