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Why In The Roundhouse created dinnerware for the social media generation

Inside Retail

Australian homewares brand In The Roundhouse is creating a new category of stylish dinnerware – from plates and side dishes to cutlery and napkins – designed to capture the social media generation’s attention. It was a space that was very traditional in its presentation and packaging.

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Message in a bottle: How social media has disrupted the fragrance sector

Inside Retail

There was a time when you could define a decade by the overarching aesthetic that dominated the fashion, media and pop culture landscape of the period. In 2022, TikTok was responsible for 45 percent of all social media-driven fragrance purchases in the US, NPD data shows.

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Petal & Pup marketing lead talks US expansion and social media tactics

Inside Retail

As a pureplay e-commerce business, Australian fashion brand Petal & Pup was in a strong position to manage lockdown pressures this year, and the pandemic didn’t stop the business venturing into new categories and new markets. IR: What about social media? I think that’s how it feels non-intrusive and more engaging.

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As France weighs fast-fashion ban, is the circular economy the future of retail?

Inside Retail

This week, France announced legislation to “limit the excesses of ultra-fast fashion”. But, with an aggressive spend on social media, they are hard to ignore. Love it Longer opened in 2022 and is co-owned by a family with a long history in fashion, Giulia Ferrari, sister Mattia and mum Armanda.

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Cutting-edge collaboration brings digital fashion in store

Inside Retail

Leading augmented reality (AR) platform Zero10 has collaborated with New York-based creative practice Crosby Studios to create a physical pop-up store offering digital fashion and immersive experiences. Crosby Studios has brought this vision to life by creating a space that looks like something out of a ’90s video game.

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How Australia’s top fashion business leaders are embracing the forces of change

Inside Retail

Last week a panel of fashion industry experts including Jenny Child, Lesleigh Jermanus, Margie Woods and Şener Besim gathered for the annual 2024 Australian Business Fashion Lunch as part of PMFF programme. So if we want to do it, we have to do it as sustainably, ethically as we can, whilst maintaining a creative integrity,” she said.

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Vanilla Women’s Fashion Brand Joins Merry Hill

Retail Focus

The store will take up a 4,500 sq ft space and will house both of the brand’s labels, Blue Vanilla and Pink Vanilla, offering a broad selection of affordable, high-quality clothing, footwear, and accessories. The post Vanilla Women’s Fashion Brand Joins Merry Hill appeared first on Retail Focus - Retail Design.

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