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How retailers celebrated Thailand’s Songkran water festival

Inside Retail

Second, there is the paraphernalia around the watery rituals that doesn’t rank highly on a scale of environmental friendliness: plastic toy water guns that are up to a metre long and a landfill’s nightmare, and protective articles such as eyewear, sealable plastic bags to carry phones and wallets, and colourful clothes.

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Onboarding: the hidden edge in the fight for talent

Inside Retail

The insights and findings contained in this article are based on research undertaken in April 2021 by Rest in partnership with research and insights company Kantar. The business connections team can be contacted via businessconnections@rest.com.au. Alternatively, Rest’s Tools and Advice page offers more information online. *

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Super-secret to winning the war over talent

Inside Retail

The insights and findings contained in this article are based on research undertaken in April 2021 by Rest in partnership with research and insights company Kantar. To discover more of the research findings, such as young workers’ preferred style of communication, read Rest’s report here. . Bigstock). *

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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

In this article, we’ll outline the steps you need to take to make your product launch go smoothly and give you tips on how to keep everything under control. A product launch is a marketing event that precedes the release of a new product. Trade shows also offer the opportunity to test products in new markets.

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9 Tips for Exhibitors at Trade Shows

Retail Bound

By taking the time to research other businesses in your industry, you can gain a better understanding of what products and services they offer, their pricing structures, and their target markets. We hope this article was helpful. Thanks for reading!

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The Role of Retail Displays During the Pandemic and Beyond

Frank Mayer

A recent article on BBC.com entitled, “ How Covid-19 will change our shopping habits ,” cites a 2019 study by online merchandising company First Insight about the spending habits of consumers in stores versus online. The article continues, “The same report also showed a stark increase in impulse buying when shopping in a physical store.”.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

Segment your target market through psychographics Psychographics involve targeting an audience by analyzing their values, attitudes, and motivations. To learn more about how to find the right influencers and partner with them, read this article here. Take Generation Z, for instance.