2021 IVC First Place: “Market by Macy’s” (In-Store Apparel Presentation)
VMS
AUGUST 18, 2021
Unique amenities and experiential moments compose the space, inspiring consumers to engage with others and the products as they shop.”. Other notable visual elements, like feature walls and brand story cards, help shoppers connect with local brands and merchandise through storytelling, Novak explains. PHOTO GALLERY (13 IMAGES).
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