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Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology. Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.

Strategy 246
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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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Shein inks deal to design, distribute Forever 21 apparel line

Inside Retail

Jamie Salter, founder, chairman and CEO of Authentic Brands Group, said the collaboration is in line with the company’s distribution strategy for the brand’s new key markets. The post Shein inks deal to design, distribute Forever 21 apparel line appeared first on Inside Retail Australia.

Apparel 130
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Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

This includes the Levi’s Tailor Shop, an embodiment of craftsmanship where denim aficionados can breathe life into their apparel through bespoke touches of embroidery, patches, and fabric panelling. The region holds immense potential, with its vibrant markets and growing consumer base of young millennials and Gen Z shoppers.

Apparel 147
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Three key trends in retail strategy for 2023

Inside Retail

Throughout 2022, there were numerous headlines indicating a monumental shift in innovation across retail and that customers were keen to get back to physical shops while retaining the convenience of hybrid shopping. As a new normal emerged, so did successful e-commerce brands, creating a presence in our local shopping precincts.

Strategy 147
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

Apparel 191
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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Klaviyo customers have reported a significantly higher open rate from deploying this strategy.

Marketing 130