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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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6 Areas you Need to Get Right in Your Footwear and Apparel Stores

Compliantia

This is particularly true for footwear and apparel retailers. Research cited by RetailDive indicates that consumer spending on goods like apparel, accessories, and footwear declined by 15.7% That’s why if you’re an apparel and footwear retailer, it’s more important than ever to craft a strong retail strategy and execute it flawlessly.

Apparel 94
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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel. IR : Can you discuss your social media strategy? I don’t have a clearly defined strategy, because my thoughts on the best thing to do are continuously changing.

Apparel 130
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Can Dockers revive its casual, cool aesthetic for the next generation?

Inside Retail

The apparel brand known for popularising khakis and casual workwear in the late 80s and throughout the 90s has been undergoing a bit of a style and marketing revival in recent years. For us, what was really important was getting the brand focused and resetting a new strategy. Dockers is getting a facelift.

Strategy 245
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Agility and reliable data are giving brands an edge in the race to market

Inside Retail

As consumers constantly chase ‘the next best thing’ brands and retailers are realising more than ever the importance of accurately predicting demand and getting new products to market in as short a time as possible. How Swarovski cut time to market Swarovski was using two legacy PLM platforms simultaneously on different sides of the business.

Marketing 130
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‘An exciting way to test a new market’: More fashion brands turn to rental

Inside Retail

Fulfilment by GlamCorner now sees the platform handling the logistics of clothing rental on behalf of fashion brands, including warehousing, cleaning, shipping and returns, and giving brands their own rental stores, which they can embed in their e-commerce sites and promote to customers. The ‘Attenborough’ effect.

Fashion 246
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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Earlier this month, popular US-based intimates brand Parade was acquired by Ariela & Associates International (AAI), a global manufacturer of branded and private-label apparel.