Remove Apparel Remove Marketing Remove Perspective Remove Strategy
article thumbnail

Oroton Group boosts profits as growth strategy kicks in

Inside Retail

Physical sales grew 57 per cent, aided by brand marketing and exposure at the Australian Fashion Week, while online sales increased by 31 per cent as a result of increased investment in technology. Oroton CEO, Jennifer Child, said the result demonstrates “strong early progress” in the retailer’s growth strategy.

Strategy 246
article thumbnail

Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

Apparel 255
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The power of Invisible PR in retail

Inside Retail

A well-executed Invisible PR strategy not only enhances how the brand is viewed but also acts as a safeguard in times of difficulty, providing resilience against challenges. Implementing strategies around Invisible PR requires a comprehensive approach that breaks down internal barriers.

article thumbnail

Can Allbirds make a comeback with a new CEO and transformation plan?

Inside Retail

Two-and-a-half years post-initial public offering (IPO), the company’s market capitalisation had diminished to about US$116 million in after-hours trading on March 12, and it had less than US$130 million in cash on its balance sheet. To put this in perspective, the SG&A totaled up to just US$122.2 million in 2021.

Planning 130
article thumbnail

Behind Love Bonito’s latest foray into the booming activewear market

Inside Retail

Love, Bonito has recently entered into the booming activewear market with the acquisition of Butter – to be rebranded as Cheak – and a small stake investment in Singapore-based natural healthcare start-up Moom Health, marking its first acquisitions in its 10-year history. What led to the partnership? It is a marriage,” Song added.

Marketing 100
article thumbnail

The Western retail rush: how India’s middle class is drawing iconic brands

Inside Retail

US-based apparel chain Old Navy is reportedly exploring a possible expansion to India. The country’s growing median income earners and robust economy make it an increasingly attractive market for retailers,” she said. The rise of luxury brands In recent years, India has emerged as a major market for global brands.

article thumbnail

How Singapore startup Our Barehands connects consumers with global artisans

Inside Retail

Our Barehands, a purpose-driven enterprise, recently set up shop in Funan Mall in Singapore, showcasing a range of apparel and accessories made by underserved communities, including Afghan refugees. She describes the apparel that Barehands offers as versatile and elevated basics that can be worn in various settings.

Consumer 130