Inside Retail

MAY 9, 2024

OHTNYC is a New York-based accessories and apparel brand founded by Jinsol Woo, a one-time engineering student turned jewellery designer. Harnessing the power of TikTok Like many brands that launched in the early stages of the pandemic, Woo knew he could build brand awareness through social media and zeroed in on this marketing tactic.

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Inside Retail

SEPTEMBER 13, 2021

Target Australia managing director Richard Pearson is just the latest person to attempt a turnaround at the perpetually underperforming retailer, but nearly one year into his role, this time, he says, is different. It has also improved marketing its products through social media and other digital channels.

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Inside Retail

MAY 22, 2023

Formula 1 and Puma recently inked a deal that will make Puma the official supplier at F1 races, granting the brand the right to produce F1-branded apparel, footwear and accessories for both F1 staff at the track and fans. billion viewers, and race attendance reached record levels in 2022, with the sport continuing to grow on social media.

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Inside Retail

FEBRUARY 5, 2023

They claim that more than 30,000 workers in eight factories that produce Adidas apparel are owed $11.7 We reached out to two experts to dissect this media fiasco and explore the bigger picture for brands, retailers and marketers in this day and age of misinformation. million in wages.

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Inside Retail

MARCH 16, 2023

Also impacted was the business’ creative director Simon Friedlander, art director Bernand Benny, social media manager Isabelle Cassidy, videographer Nik Kacesvski, project manager Annabelle Gillroy, and brand marketer Zoe Lamond. “But the team I assembled is what I’ll always be most proud of.”

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Inside Retail

APRIL 10, 2022

Transactions are managed through a sophisticated digital payment system by Berlin-based technology company Lunu. To put it simply, we rely heavily on the internet, connect and interact via various platforms on a regular basis, use social media several times a day and consume a vast amount of content.

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Inside Retail

FEBRUARY 15, 2023

Jason Gillbee, an 18-year-old Australian footballer who was recently drafted by the Greater Western Sydney Giants, has been all over the media recently for his unusual drinking choices. Meanwhile, a number of the club’s players have individual partnerships – ranging from cars to watches, boots and apparel.

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Inside Retail

AUGUST 11, 2021

We are delighted to be the first retailer to partner with them on their future in-store execution,” Bridget Veals, David Jones’ general manager of womenswear and accessories, told Inside Retail. According to Rosanna Iacono, managing partner of strategy consultancy The Growth Activists, there are three key factors driving Skims’ success.

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Inside Retail

APRIL 6, 2021

Having a diverse workforce was pivotal in helping sports apparel retailer Lululemon face the challenges Covid-19 brought to the business with fresh ideas, new programs and different perspectives. “In This means, according to Saunders, that demand for workout apparel has not really dissipated for Lululemon.

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Retail Focus

JUNE 9, 2023

Modern shopping is a blend of digital and in-person experiences – from online stores and social media to in-person events and bricks-and-mortar high streets. Today, Gymshark sells its fitness apparel direct-to-customer in almost 200 countries, and has translated its website into 13 languages to support its international growth.

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Inside Retail

NOVEMBER 22, 2021

The most valuable apparel brand in the world is on a mission to turn sport and play into a lifestyle for kids, and it is focusing on digital games where youth spend a lot of time. From December, the sports apparel brand will take Nikeland to the next level. Even more appealing to youth is the ability to build games and worlds.

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Inside Retail

MAY 1, 2023

Australian streetwear brand Geedup is known for its monthly drops of hoodies, track pants and other apparel that regularly sell out in minutes, its opulent campaign videos featuring fast cars and flashy watches, and its behind-the-scenes posts on social media.

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Inside Retail

SEPTEMBER 26, 2022

West also opposed the appointment of Daniel Cherry as Adidas’ senior vice president and general manager, a hire the company made without informing him. Throughout the course of West’s social media outburst, he also called out his second largest corporate partner, Gap. West’s contract with Adidas is set to end in 2026.

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Inside Retail

AUGUST 7, 2022

The brand has a strong social media presence, with around 570,000 followers on Instagram, and is stocked in over 2000 retailers in 60 countries worldwide. That comes from social media and surveys and doing expos and trade shows. It currently turns over around $15 million, and Mathers sees significant headroom for growth.

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Inside Retail

NOVEMBER 2, 2021

We think this brand relaunch is really going back to the real strength of the brand, which is all about affordable quality,” Richard Pearson, Target Australia’s managing director, told Inside Retail. “We’re

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Inside Retail

DECEMBER 15, 2021

Affiliate marketing offers a lot more product diversity and is about someone recommending a product on their website, blog or social-media platform. Store owners manage what they virtually stock (from the BuyersCircle’s inventory), link to their store and recommend and share as they wish.

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Inside Retail

MAY 25, 2022

Each of these brands, many of whom are run by just one or two people and usually on a shoestring budget, all manage to manufacture larger sizes. How many of them do you think follow you on social media, waiting to metaphorically bang down the door when you *graciously* offer a size extension? So they create their own.

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Drytac

SEPTEMBER 26, 2022

Amanda takes on the new role having served as Drytac’s Global Marketing Manager since January 2019, having joined the company in 2017 as Marketing Coordinator. She holds a Bachelor of Science degree in Apparel, Housing, and Resource Management, majoring in Fashion Merchandising and Design, from Virginia Tech.

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Inside Retail

JULY 4, 2023

That’s particularly true of the athletic footwear and apparel business in a growth market like China, where there are a lot of new entrants and the early movers are beginning to seriously sweat the competition. Nike, the market leader, is shrugging it off.

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Inside Retail

APRIL 6, 2023

She went on to say that some early adopters in apparel are leveraging blockchain for supply chain management and transparency, NFTs for digital collectibles, or digital twins, of products as well as authenticating luxury items. She feels it all boils down to the investment to build out, execute and manage a Web 3.0 What’s next?

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Inside Retail

FEBRUARY 22, 2023

Yet consumer demand is not wavering and fashion trend cycles are shorter than ever due to social media, fast fashion, and technology. Resale is one of the fastest-growing markets and in ThredUp’s 2022 Resale report, it’s predicted that apparel resale will reach an estimated US$218 billion by 2026.

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RetailMinded

FEBRUARY 20, 2023

adults reported buying or wanting to buy private label goods in apparel, pantry, personal care, and other categories. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors. Nearly 80% of U.S.

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Inside Retail

MARCH 26, 2023

Amid the rise of fast fashion and social media platforms accelerating consumptive behaviour, it appears that many Australians aren’t wearing or re-wearing the clothes they purchase. One of the most responsible things we can do as apparel companies, or any product industry, is build durable things that last.

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Parcel Pending

DECEMBER 25, 2023

5 Fueling this shift for sustainable retailing is an emerging “deinfluencing” social media trend urging followers to stop impulse buys on Instagram, X (formerly Twitter), and TikTok that harm the environment. Statistics show that 57% of discarded apparel ends up in landfills. Contact one of our parcel management experts today.

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Inside Retail

NOVEMBER 27, 2023

AI-powered inventory management and demand forecasting Harnessing the power of artificial intelligence (AI) and machine learning (ML) has become an operational reality for retailer s, especially in the realm of inventory management and demand forecasting. This is especially crucial in managing seasonal or event-driven merchandise.

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Inside Retail

JULY 25, 2023

Launched in October 2022, Nala is an irreverent intimate apparel brand designed with modern consumers in mind. Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing.

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RetailMinded

OCTOBER 4, 2022

This includes apparel retailer, J. Using social media platforms and email marketing to connect with our customers help add personality and a personal touch to our brand that operates solely online.”. Brooks Boutique, 170% (Chic statement apparel). Brooks Boutique, who ranked 2nd on the list. Brooks Boutique.

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Inside Retail

JULY 21, 2022

Unspun is a robotics and digital apparel company based in Hong Kong and San Francisco that builds custom jeans for each consumer on demand. Saskia Fairfull, founder and community manager at Independent Fashion Advisory Board, is quick to point out that a lot of fashion brands are trying to get into the circularity theme these days.

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Inside Retail

OCTOBER 11, 2023

Instead of the standard 30-40 percent trade margin that traditional retailers were factoring in as a cost of selling products, DNVBs went straight to consumers, often through social media, short viral videos, and simple go-to market products, such as Dollar Shave Club’s subscription razors and All b irds ’ sustainable sneakers.

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Inside Retail

MAY 18, 2023

Duck is a premium modest fashion brand that offers an array of apparel, scarves, bags and halal cosmetics. FashionValet was born in November 2010, an online platform selling apparel from various local designers. It soon expanded to other categories: bags, cosmetics, apparel, home and living. I live via my Google Calendar.

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Inside Retail

JULY 13, 2022

The collection is also made from more sustainable fabrics, and we wanted to ensure that the styles were more sustainable, summer appropriate and also suitable for modest dressing,” Boohoo’s design manager, Penny Armstrong, told Inside Retail. “We The market snapshot. per cent to reach $US311 billion in 2024.

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Inside Retail

JUNE 20, 2022

In China, a yoga and pilates craze has taken over social media as the country has continued to go in and out of lockdown since last year. Exercise livestream sessions became a viral sensation on social networking site Weibo, with celebrity trainers such as Liu Genghong amassing more than 55 million followers through his workouts.

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Inside Retail

AUGUST 17, 2021

These become assets in your digital wardrobe and used as content for social media. As a robotics and digital apparel company, Unspun manufactures jeans on demand, with a mission to cut carbon emissions by one per cent. In a world-first, Unspun is a fashion brand that makes jeans exactly to your body shape and measurements.

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Retail Times

APRIL 6, 2021

As consumers settled into their ability to shop from the couch, trends like shopping directly from Instagram posts took hold and social media is now much more than a social platform — it is part of a retail experience. Data protection and fraud prevention. With great data, comes great responsibility.

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Inside Retail

DECEMBER 6, 2022

IR: A lot has changed in the retail industry since you launched in the late 1990s, from the rise of online to social media. JF: We’re focusing on the Southern Hemisphere at this stage, [due to the seasonal nature of apparel], but at a stretch, we’d be looking at the West Coast of the United States.

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