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Why General Pants is looking to stores, social media to grow in 2023

Inside Retail

Facioni said General Pants was “underpenetrated in a number of key markets” and noted online sales tend to follow store growth. Facioni thinks these brands can go into the US and said General Pants is testing the waters in this new market through a combination of online direct-to consumer and wholesale. Download here.

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Aussies are lagging in affiliate marketing uptake – that’s about to change

Inside Retail

Affiliate marketing has become a multi-billion dollar industry globally – but in Australia, the concept remains shrouded in suspicion, largely misunderstood by consumers. Its share of the broader e-commerce market is just a fraction of that in China or the US. Around a quarter of affiliate marketers are working in the fashion sector.

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Can Gen Z intimates brand Parade maintain its cult status post-acquisition?

Inside Retail

Earlier this month, popular US-based intimates brand Parade was acquired by Ariela & Associates International (AAI), a global manufacturer of branded and private-label apparel. To maintain the brand’s legacy, AAI will need to avoid watering down the brand’s essence for something that may be considered more mainstream.

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After 135 years, National Geographic is looking to grow its retail presence

Inside Retail

US-based adventure brand National Geographic has unveiled a new retail offering in Australia and New Zealand, as the 135-year-old organisation looks to capitalise on its high level of brand awareness and strong social media following to grow its foothold in the fashion industry. Artist’s rendering of the store format.

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How Korean popstars helped this New York jewellery brand go viral on TikTok

Inside Retail

OHTNYC is a New York-based accessories and apparel brand founded by Jinsol Woo, a one-time engineering student turned jewellery designer. Woo attributes his success to his heritage as a South Korean-raised New Yorker, which gave the brand a point of difference and access to an international market from the beginning.

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Why Superdry’s 3D billboard is “so much more than a gimmick”

Inside Retail

Global apparel brand Superdry is embracing innovative new advertising technology with its use of 3D billboards in Melbourne’s CBD. Located over six stories on the corner of Bourke Street and Lonsdale Street, the billboard will show six 3D videos, which will also be shared across Superdry’s website and social media platforms.

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Drytac promotes Amanda Lowe to Global Marketing Director

Drytac

Amanda Lowe joined Drytac in March of 2017 and has served in a number of key marketing roles within the business. Amanda takes on the new role having served as Drytac’s Global Marketing Manager since January 2019, having joined the company in 2017 as Marketing Coordinator.