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Shein inks deal to design, distribute Forever 21 apparel line

Inside Retail

Online fashion retailer Shein has signed a strategic agreement with brand development platform Authentic Brands Group to design, manufacture and distribute a line of Forever 21 products. The line is said to leverage Shein’s on-demand production model, which helps reduce inventory waste.

Apparel 130
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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. As Bertha explained, Liquid Death sticks out in the market for a number of reasons, from its unique packaging to its ability to focus on sustainability.

Strategy 130
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

Apparel 255
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How fashion turned the tennis court into a runway

Inside Retail

The strategy behind activewear brands partnering with athletes is obvious, but the strategy behind luxury labels partnering with tennis players is more subtle – despite the logos being bold. The intersection between fashion’s exclusivity and sport’s universality has created a powerful marketing mechanism.

Fashion 246
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Levi’s GM for Southeast Asia explains why the region “holds immense potential”

Inside Retail

This includes the Levi’s Tailor Shop, an embodiment of craftsmanship where denim aficionados can breathe life into their apparel through bespoke touches of embroidery, patches, and fabric panelling. The region holds immense potential, with its vibrant markets and growing consumer base of young millennials and Gen Z shoppers.

Apparel 147
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How a doctor turned a Twitter joke into a retro-inspired apparel brand

Inside Retail

Founded in 2022, Queensland Football Club is a fake footy club with a very real line of merchandise that has taken on a life of its own. I can pay for the next production line and then some. Similar to the idea of greenwashing, so many brands have an Australian flavour of marketing to advertise their stuff and create that local feel.

Apparel 130
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First half of 2024: Five key marketing moments you won’t want to miss

Inside Retail

Klaviyo – an intelligent marketing automation platform – has created the ultimate calendar with more than 150 key e-commerce dates to consider when planning and executing your year-long marketing strategy. Insider tip: You can boost your email open rates by highlighting a seasonal bonus in your email subject line.

Marketing 130