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VF Corp’s global CCO on the “tremendous opportunities” in emerging markets

Inside Retail

Dubai-based retailer and distributor GMG and US-based apparel and footwear company VF Corporation recently announced a significant expansion of their long-standing partnership to solidify their presence in the growing markets of Southeast Asia (SEA) and the Middle East and North Africa (MENA).

Marketing 147
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What the rise of real over aspirational marketing means for lingerie retail

Inside Retail

The demise of the unattainable, airbrushed and aspirational model, and the movement towards a more realistic reflection of society in the intimate apparel retail sector, is not merely a trend, it’s a new way of doing business. It was valued at US$200 million in 2022.

Marketing 259
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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

If not entirely mainstream today, period underwear and other leakproof apparel are certainly more common than they were 10 years ago, so it’s not surprising that brands are starting to rethink how they advertise these products, too. Leakproof apparel is no longer niche, and our evolved brand identity reflects that.

Apparel 191
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Authentic Brands Group buys Rockport out of bankruptcy

Inside Retail

Jamie Salter, founder, chairman and CEO of Authentic Brands, said Rockport’s core consumer is “more active” than ever. The brand’s offering is a perfect addition to our portfolio with opportunities for category expansion into apparel, accessories, outerwear, travel and more.

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Battle of the sportswear brands: Why Chinese consumers are going local

Inside Retail

It was a high-profile signal that with the easing of Covid-related outdoor movement restrictions, the market for athletic footwear and apparel in China is set to get a huge shot in the arm. Chinese nationalism is on the rise, with an accompanying disdain among a broad swathe of consumers for foreign products.

Consumer 130
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Meet Nakedvice, the brand founded by best friends in the Sportsgirl stockroom

Inside Retail

billion apparel industry in Australia. Despite a slight dip in 2020, the global apparel market is set to grow to about US$2 trillion by 2028, from US$1.79 Locally, women’s apparel represents the largest segment with an estimated market volume of US$11.86 trillion where it sits currently.

Apparel 130
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Kathmandu powers record first half for KMD Brands

Inside Retail

Outdoor apparel retailer KMD Brands has reported a “record” first half driven by strong sales recovery across all three of its brands. per cent of direct-to-consumer (DTC) sales. per cent supported by sales recovery across its Australasian markets and in Hawaii. For the six months to January 31, sales grew 34.5

Outdoor 246