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How to include disability in your advertising – without getting cancelled

Inside Retail

The inclusion of disabled talent in advertising is no longer considered simply a socially responsible thing that can boost a brand’s feel-good factor periodically. Unfortunately it happens even though brands had nothing but the best of intentions by trying to include disability in their advertising. So I would like to help.

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5 Must-Have Products to Advertise Your Business for 2022

RetailMinded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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“It’s working”: Kathmandu unveils next step in radical redesign

Inside Retail

Focusing on the physical and mental benefits of being outdoors, while changing up the brand messaging to be more fun and lighthearted, has made the business more approachable to its target market: the millennial outdoor enthusiast. We’ve realised it’s important to cut through and drive home our repositioning,” Barrett said.

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How retail left the Baby Boomer generation and its “silver economy” on the table

Inside Retail

Whether marketers are subconsciously ageist or they’ve gotten distracted riding the Millennial branding and Gen Z social media wave all the way to the bank is still up for debate. Marketing efforts and budgets are mostly directed towards younger consumers despite their lack of loyalty and shrinking disposable income.

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Influencer Marketing: How to Collaborate with Influencers 

Trade Show Booth Companies - Trade Group

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Here’s some hot tips on how to collaborate with influencers. What is an influencer?

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Are Marketplace Sites Good for Launching New Products?

Retail Bound

This provides businesses with an opportunity to tap into a larger market and expand their customer base without having to invest heavily in marketing and advertising. These include traditional retail channels, social media platforms, and e-commerce websites.

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Take Millennials out of the too-hard basket. Here’s how to lure them in.

Inside Retail

Millennials are now the largest generation of buyers in Australia, and the prime target market for brands looking to future-proof their customer base and stay relevant with Australia’s most powerful consumers. Authenticity over advertising. As a group, they believe advertising can be all spin and not authentic.