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How cultural codes can help brands move past low prices with confidence

Inside Retail

Other codes are much more tangible enabling people to believe they’re making a smart spending decision without the Herculean effort of comparing across all competitors, price tags, and product options. When brands can demonstrate others determine a product worthy of the price tag, it’s a tangible moment of external validation.

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Retail Innovation Roundup: 9 Trends and Technologies That are Changing How Consumers Shop

Retail Times

Have a look and see if you can incorporate these into your retail strategy. An excellent example of social shopping in action comes from the apparel store Bergstrom Originals, which regularly includes product tags in its Instagram posts so shoppers can purchase products directly on the platform. Social shopping. hours online daily.

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