Inside Retail

NOVEMBER 21, 2022

The currents of change can feel swift and frightening as we stumble from the pandemic to changing ways of working and other global crises. By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. We’ve moved on from talking about unprecedented change, resilience, and the new normal.

Strategy 245

Strategy Marketing Consumer Planning 245

Inside Retail

APRIL 22, 2021

Now more than ever, it’s critical to understand the latest consumer expectations — and be ready to adapt. Direct-to-consumer selling. Around the world, direct-to-consumer (D2C) brands are becoming mainstream — and they’re causing a major shift in where, when and how shopping is done. Australians spent an unprecedented $50.46

Beauty and Health 299

Beauty and Health Advertising Consumer Shopping 299

Creative Displays Now

APRIL 17, 2024

Shopping in-store allows customers to get a product immediately, leverage customer services and explore other items in the same product range. These reasons prove why 73% of consumers would still buy items in brick-and-mortar retail spaces. It advertises your products while concealing an otherwise unsightly display base.

Color 98

Color Display Advertising Tailored 98

Inside Retail

JULY 7, 2021

While it is positive news that retailers and consumers have embraced e-commerce, simply having an online presence isn’t enough. This was already problematic for retailers forced behind walled gardens to reach consumers, with customer acquisition costs continuing to rise to the extent that costs are outpacing consumer lifetime value (LTV).

Social Media 230

Social Media Advertising Consumer Form 230

Hunton Andrews Kurth

OCTOBER 13, 2021

Today, the FTC announced it had sent “Notices of Penalty Offense” to over 700 businesses , including top consumer products companies, large retailers, tech platforms, media and gaming companies, and ad agencies, warning them against engaging in deceptive and unfair practices when it comes to using endorsements and testimonials in ads.

Advertising 98

Advertising Social Media Engagement Consumer 98

RetailMinded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. adults reported buying or wanting to buy private label goods in apparel, pantry, personal care, and other categories. This is just one of the many ways shopping has evolved.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

VMS

NOVEMBER 30, 2022

But backrooms filled up, investment money dried up, inflation cut into consumable income, workers sought to organize and loss prevention became a top-of-mind concern. And how can that not have an effect on consumers’ minds? Other retailers followed suit. Advertisement. Strategies came and went. Happy New Year.

Visual Merchandising 85

Visual Merchandising Location Display Merchandising 85