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How cultural codes can help brands move past low prices with confidence

Inside Retail

Semiotics is the study of signs and their meaning and a semiotic deep dive into Australian brands reveals many are calling on a range of cultural codes to communicate value. Welcome to the group Luxury brands are grumpy. Value brands are a happy smiling group. You’re making a smart purchase because others thought so.

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“We are still in the early innings”: Liquid Death’s SVP of strategy

Inside Retail

Liquid Death is not a standard name for a beverage brand , especially for a drink as healthy and innocuous as water. However, as unique as the brand name is, the company has taken an even more “metal” approach to marketing. In March, the beverage brand closed a US$67 million financing round, giving the company a US$1.4

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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

It’s no surprise that the largest sports apparel brand in the world, Nike, has bridged the physical and digital divide. The brand recently launched a hoodie designed to be worn with augmented reality (AR) components in real life, and on avatars in virtual environments. We’re starting to see NFC tags emerge more in apparel.

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The Importance of Word of Mouth in Retail Marketing

Creative Displays Now

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.

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TikTok versus Instagram: Who is dominating social commerce in 2022?

Inside Retail

Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. But the early success of Amazon Live indicates Americans are willing to explore this aspect of social commerce that’s all the rage in other of the world. billion in sales in 2022.

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Why Amazon challenger Temu is so addictive to shoppers

Inside Retail

But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”. Loyalty program.

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Farewell, filters: Why brands aren’t worried about new photo editing laws

Inside Retail

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. For brands, one of the main reasons why they work with influencers or creators is to co-create more authentic content.