Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7 Policing influencers.

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Social Media Beauty and Health Advertising Perspective 130

Inside Retail

FEBRUARY 20, 2023

There are many other technologies customers may not directly see, but from which they will ultimately benefit. They are collectively referred to as martech – short for marketing technology. If you ask Amazon, then it’s a platform to create marketing campaigns. As a CX researcher, I find the whole martech space fascinating.

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Marketing Advertising Other Consumer 130

Inside Retail

JANUARY 12, 2023

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. TikTok Shop is currently available in the UK and a number of Southeast Asian markets. On TikTok Shop , consumers can buy from in-feed videos, livestreams and a product showcase.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Hunton Andrews Kurth

NOVEMBER 21, 2023

While the specific influencer posts varied across dietician, they all related to the safety of aspartame, an artificial sweetener, and other messaging regarding the benefits of consuming sugar-containing products. This may mean tagging the post in the first line, or prominently in the video itself.

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Advertising Consumer Social Media Line 90

Inside Retail

APRIL 26, 2022

We see this when brands cut ties with their celebrity ambassadors as soon as things go wrong: Nike and many other brands cutting ties with Tiger Woods and Tag Heuer cutting ties with Maria Sharapova are among the examples. However, deep social issues are different to the usual business problems.

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Social Media Advertising Promotion Engagement 130

Inside Retail

FEBRUARY 5, 2023

First, there was the furore around Kayne West and his anti-semitic rants, which forced the brand to sever ties, but only after public pressure made it clear there was no other choice. If Adidas can hear what is being said, and hijack the hijackers by taking charge of the story, that will be a lesson for other brands,” he stressed.

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Social Media Fashion Advertising Management 130

Trade Show Booth Companies - Trade Group

MARCH 11, 2024

That’s why it’s somewhat surprising that advertising agencies and brands have been slow to see the massive imaginative potential of our highways. A mobile tour is a term used by experiential marketers. Younger consumers like Millennials and Gen Z say experiential marketing is their preferred way to learn about new products.

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Advertising Promotion Marketing Engagement 52

Contra

OCTOBER 3, 2023

Cost-Effective Advertising Traditional advertising platforms like billboards, magazines, and television commercials often come with steep price tags. On the other hand, window graphics offer a highly economical alternative. Here’s an in-depth look at 10 compelling reasons to consider window graphics for your business.

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Advertising Engagement Location Line 52

Hunton Andrews Kurth

MAY 16, 2022

The FTC continues its pursuit of deceptive Made in USA claims, this time with allegations that company Lions Not Sheep and its owner, Sean Whalen, marketed apparel as being “Made in USA,” “Made in America,” “100% AMERICAN MADE,” and “BEST DAMN AMERICAN MADE GEAR ON THE PLANET” when in fact the products were made in China.

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Apparel Consumer Social Media Marketing 98

Retail Bound

AUGUST 16, 2022

These industry-specific events provide valuable face time for companies around the world, and offer the chance to connect with high-profile press contacts, potential partners, and other businesses. Here are 5 reasons why you needs to invest in trade show marketing. Media Presence. It’s a win-win! Award Opportunities.

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Social Media Advertising Other Promotion 98

Hunton Andrews Kurth

MAY 12, 2022

First, be careful what you say in the press, in interviews, and in documents or tags that accompany your goods. Second, when advertising on social media, be careful about posting hashtags or other identifying branding without a “look for” statement. Then you know it’s a genuine [insert product or brand name]!”

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Advertising Social Media Consumer Fashion 106

Inside Retail

NOVEMBER 22, 2021

As players earn rewards, they can unlock more interactive sports materials to create their own yard and play with other creators. Nikeland on Roblox is free to play and creators earn medals and ribbons by competing in the mini-games, exploring and finding hidden surprises and playing in yards of other creators. Physical to digital.

Apparel 173

Apparel Social Media Reimagine Advertising 173

Snap Retail

MARCH 22, 2021

To maximize sales, it is important to strategically plan your products and marketing campaign. Advertise your offer. Heavily market your special Mother’s Day products & sales in the month leading up to Mother’s Day. In store, use display tags to promote product features like “Time-Saver! billion on gifts for mom.

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Social Media Gifts Jewelry Promotion 52

Inside Retail

OCTOBER 20, 2021

We signed up with two new agencies in September as well, so we’re rolling out much more aggressive social media advertising and Google Shopping campaigns. Moving on from that, we are currently looking into other fabrics and what we can do within our other ranges on recycled fabrics. It really is back to basics.

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Strategy Line Management Social Media 246

Inside Retail

APRIL 3, 2022

Rewarding the young family market is core to the McDonald’s business, which does a fantastic job of bringing this truth to life with lived experiences. Job titles are an emotive status tag for what someone does; therefore, they are important. We seek the change in feeling it gives us, or the change in perception of others.

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Consumer Marketing Shopping Other 100

Compliantia

OCTOBER 4, 2021

Despite being a mature category, the alcoholic beverages market continues to grow. Signs that advertise and market alcohol are also heavily regulated. For example, California enforces limits to how much space can be used to advertise beer and wine. This is great news for retailers specializing in beer, wine, and spirits.

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Display Advertising Merchandising Location 59

Retail Times

APRIL 6, 2021

Whether it’s curbside pick up, cause based marketing, or social shopping — the way retailers are doing business is rapidly evolving. This concept is not one most retailers could implement, but ask yourself: How can these same principles apply to others and create a more seamless retail experience? Cause based marketing.

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Shopping Consumer Social Media Strategy 104

Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. The brand did the same for tennis star Maria Sharapova when she failed a drug test at the 2016 Australian Open, while her other sponsors decided to leave. Osaka subsequently decided to withdraw from the tournament as criticism against her piled on.

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Apparel Merchandising Advertising Accessories 130

Compliantia

OCTOBER 26, 2021

Despite being a mature category, the alcoholic beverages market continues to grow. Signs that advertise and market alcohol are also heavily regulated. For example, California enforces limits to how much space can be used to advertise beer and wine. This is great news for retailers specializing in beer, wine, and spirits.

Display 52

Display Advertising Merchandising Location 52

Compliantia

OCTOBER 26, 2021

Despite being a mature category, the alcoholic beverages market continues to grow. Signs that advertise and market alcohol are also heavily regulated. For example, California enforces limits to how much space can be used to advertise beer and wine. This is great news for retailers specializing in beer, wine, and spirits.

Display 52

Display Advertising Merchandising Location 52

CAAD

NOVEMBER 23, 2022

The physical shop and the digital store are doomed to understand each other, to support each other , to take advantage of the benefits they offer. And Spain is one of the 15 most important markets for e-commerce sales. . In other words: create value by positioning yourself as a company with “x” values and ideas.

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Shopping Consumer Visual Merchandising Strategy 52

RetailMinded

APRIL 15, 2021

With a saturated market, you may wonder how to set your business apart from its competitors. Consider checking the fine print of your plan to see if it’s competitive, and compare other companies’ pricing details to see if switching could result in greater profit. Have you always dreamed about running a hair salon?

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Social Media Merchant Services Flow Planning 52

Trade Group

APRIL 26, 2021

The pizza swap was one part of a Pizza Month campaign Dallas-based advertising agency The Marketing Arm (TMA) developed for its client in the fall of 2020. We asked Erin Price, Account Supervisor at The Marketing Arm, for some insight. “We How did the Pizza Month activation come about?

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Concept Outdoor Advertising Other 40

Creative Displays Now

MARCH 8, 2022

New merchandisers and creators are making their way into the market, and if your packaging doesn’t catch your audience’s attention, they’ll go for the brand that does. It could be that the market isn’t over-saturated — your product just isn’t making the impact that it is capable of.

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Display Merchandising Color Consumer 98

Rose

MARCH 24, 2020

The growing complexity of the retail environment includes challenges posed by digital commerce, non-stop social media commentary, globalization of retail markets and shoppers empowered with hand-held supercomputers called smartphones. Don’t Hide the Price Tag. Extreme Personalization. Many of these principles go hand in hand.

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Visual Merchandising Merchandising Art Display 64