Remove 12
Remove 2022 Remove Advertising Remove Marketing Remove Other
article thumbnail

Mmm, it’s the sweet smell of advertising success

Inside Retail

I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Annalect’s latest Marketing Mix Modelling (MMM) analysis 1 took a deep dive into the world of Aussie retail and it’s borne out a lot of the behaviour I describe above. What is Marketing Mix Modelling anyway?

article thumbnail

Motherhood isn’t glossy perfection, so stop marketing like it is

Inside Retail

We love treating our mums to something special, and 84 per cent of people in a recent Roy Morgan survey said they would be spending more for Mother’s Day this year than they did 12 months ago. And the Make Mom Epic campaign for Samsung Galaxy, showing mothers as powerful, bold and diverse.

Marketing 130
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Children’s Advertising Review Unit Issues Revised Guidelines for Advertising to Children

Hunton Andrews Kurth

The Children’s Advertising Review Unit (“CARU”), a part of BBB National Programs (“BBBNP”), released its revised Children’s Advertising Guidelines earlier this month. These new Guidelines will go into effect in January 2022 and contain some notable changes. CARU also separated its advertising and privacy guidance documents.

article thumbnail

Why short-term data alone won’t cut it for retailers in 2024

Inside Retail

A decade ago, the advertising and marketing sector was taken to task by Peter Field and Les Binet. At the time of publication, many brands were prioritising short-term metrics and missing out on the results of advertising campaigns which research showed develop over time. per cent while other retail was up 0.9

article thumbnail

As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

The global market for natural and organic cosmetics is projected to reach US$37.44 per cent from 2024 to 2032, according to Zion Market Research. China is the brand’s top market, followed by Australia, Hong Kong and then Japan. So far this year, the brand is seeing double-digit growth in most markets, including China.

article thumbnail

FTC Votes to Issue Revised Endorsement Guides for Public Comment

Hunton Andrews Kurth

The FTC voted today to issue revised proposed Guides Concerning the Use of Endorsements and Testimonials in Advertising, aka, the “Endorsement Guides.” Finally, and importantly, the FTC emphasized that endorsements in advertising directed to children are “of special concern.”

article thumbnail

Instagram feud between JSHealth and Life Botanics heading to Federal Court

Inside Retail

There has been simmering bad blood between JSHealth and Life Botanics since early 2022 after the latter brand began using comparative advertising between its products and JSHealth’s on social media. This involved using JSHealth’s name in its social marketing, particularly in regards to its price compared to Life Botanics’ products.