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Mmm, it’s the sweet smell of advertising success

Inside Retail

Since early 2020, like everyone, I’ve been online a lot more. I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). Yes, you read that right.

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How an insight from Erik Nordstrom inspired Forty Winks’ rebrand

Inside Retail

But the business’ advertising manager Damian Lucas told Inside Retail that sleep has never been as important as today. “The As a result, the business then conducted market research for a year and found that while its proposition was incredibly attractive to this group of younger consumers, it hadn’t been marketing to them at all.

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US targets Google’s online ad business monopoly in lawsuit

Inside Retail

The US Justice Department accused Alphabet’s Google on Tuesday of abusing its dominance in digital advertising, threatening to dismantle a key business at the heart of one of Silicon Valley’s most successful internet companies. Google shares were down 1.9 per cent on Tuesday.

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Modibodi teams up with Getty to reveal honest depiction of postpartum life

Inside Retail

In the last 12 months, Getty Images searches for ‘candid’ visuals of women increased by 20 per cent in Australia and New Zealand, while global searches for ‘postpartum’ rose by 84 per cent, ‘postpartum depression’ by 41 per cent, ‘birth’ by 16 per cent and ‘mother’ by 32 per cent. Sparking a conversation.

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Modibodi teams up with Getty to reveal honest depiction of post-pregnancy life

Inside Retail

In the last 12 months, Getty Images searches for ‘candid’ visuals of women increased by 20 per cent in Australia and New Zealand, while global searches for ‘postpartum’ rose by 84 per cent, ‘postpartum depression’ by 41 per cent, ‘birth’ by 16 per cent and ‘mother’ by 32 per cent. Sparking a conversation.

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Apple forecasts faster sales growth, despite glum economy

Inside Retail

Apple says parts shortages are easing and that demand for iPhones is unceasing despite consumers tightening other spending, helping it top Wall Street expectations and forecast faster sales growth ahead. By contrast, the overall global smartphone market dropped 9 per cent during the just-ended quarter, according to Canalys data.

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How pharmacies are tapping into personalisation tech

Inside Retail

Many pharmacy chains now offer health management apps, which are typically siloed from other parts of the customer experience, in particular the loyalty program. Canada’s biggest retailer, Loblaw, has integrated loyalty into its health and wellness app, PC Health, which launched in 2020. How to get started.

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