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Mmm, it’s the sweet smell of advertising success

Inside Retail

Since early 2020, like everyone, I’ve been online a lot more. I’m seeing greater quantities of online advertising and – especially if they’re good ads – feel motivated to purchase. . Locally, the retail industry sustained substantial growth throughout the first pandemic affected year (2020-2021). Yes, you read that right.

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Keeping up appearances in Thailand’s booming beauty market

Inside Retail

Statista Market Insights reports that, even in 2020, when far fewer people were worried about their appearance because they were wearing masks and weren’t going out, there were more than 63,000 ‘face and head procedures’ and 48,000 ‘injectable’ procedures performed in the Land of Smiles.

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Modibodi was a pioneer in period underwear. Can it reinvent itself for Gen Z?

Inside Retail

Australian period underwear brand Modibodi has always taken a bold approach to advertising. In 2020, it publicly fought back after Facebook banned an ad that used red rather than blue dye to depict period blood, and the platform ultimately reversed its decision. It’s not just a new advertising approach.

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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

While the move is expected to cost the company £10 million ($18.5 IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. We’ve always had great fun with our fans and we will continue to do that on other platforms and in other spaces. Why was that?

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Preparing for the future of online retail

Inside Retail

From the increased market share of digitally native brands to decisions from companies like GlobeWest and Homebodii to dial up D2C strategies, shoppers are becoming increasingly accustomed to purchasing products directly from brands. These and other trends are pushing many retailers to innovate on the fulfilment front.

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Booktopia may have collapsed, but here’s why bookshops are not endangered

Inside Retail

How is it that a data-driven, market-focused business has failed, while traditional book businesses continue to define the industry? He initially ran Booktopia as an out-of-hours pursuit, with $10 per day to invest from the family business. By 2020 , Booktopia was listed on the ASX. Why is Booktopia collapsing?

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Master the Art of Crowdfunding: 10 Marketing Strategies for Guaranteed Success

Retail Bound

In this blog post, we will unveil the most effective marketing strategies to secure the success of your crowdfunding campaign. It also serves as a marketing tool, helping you build a community of supporters who are invested in your success. According to research, the global crowdfunding market is projected to reach $28.8