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How to ensure Black Friday doesn’t become the nightmare before Christmas

Inside Retail

When is it too early to advertise Christmas products in store? We’ve also noticed an increase in advertising for big sale events including Black Friday, Cyber Monday, Click Frenzy, and even Afterpay Day. The shift is not just in revenue though: BFCM are impacting retail planning cycles and even possibly the magic of Christmas.

Consumer 246
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Is Jim’s Beauty set to flop like Harley-Davidson perfume – or could it be branding genius?

Inside Retail

Away from their physical stores, they are offering telehealth , insurance , mobile phone plans , gift cards , and deliveries at work. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4

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How retail can break free from the event calendar, but not before Mother’s Day

Inside Retail

Stores are syncing product releases and advertising campaigns to calendar events, meanwhile, consumers are planning their purchases to the retail calendar. While these pockets of economic stimulation are exciting for retail, relying on calendar-based events is not a reliable and sustainable year-long business plan. “We’re

Consumer 147
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10 workplace culture secrets revealed

Inside Retail

Understand what impacts your business and plan tactics This can be external factors such as technology or employee expectations, as well as internal influencers. In strategic planning, create an action plan based on your triggers for recruitment. Leaders then create action plans to bring this to life.

Gifts 130
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Harnessing Pallet Skirts for Club Store Success

Creative Displays Now

It advertises your products while concealing an otherwise unsightly display base. Large-format advertising: Printed pallet skirts are similar to billboards, providing a large-scale advertising format. Accelerated product sales: The combination of effective product placement and attractive advertising helps to boost sales.

Color 98
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Retail appointments of the week

Inside Retail

The plan to launch the store was ceased, and Endeavour Group spun out from Woolworths Group later in 2021. Australian gift-delivery retailer LVLY names new CEO. Australia’s gift delivery retailer LVLY has appointed its advisor, David Robinson, as the new CEO as co-founder Hannah Spilva joins Limitless Technology Group.

Gifts 130
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“A great deal of support”: NZ retail community steps up after cyclone

Inside Retail

Kmart is supporting its charity partner The Salvation Army, donating $50,000 in Kmart gift cards and $25,000 of products to help support cyclone-affected communities. Through this initiative, customers can donate directly, or redeem or gift a service at a later date. At this stage, this is the crux of the initiative,” she said.

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