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How retailers are getting more out of TikTok advertising

Inside Retail

TikTok’s rise as the world’s leading short-form entertainment platform has not gone unnoticed by retailers. To those who are only just getting up to speed with the advent of TikTok, the prospect of advertising and brand-building on the platform represents an as-yet-untapped opportunity.

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8 Benefits of Using Vehicle Wraps to Advertise Your Business

Contra

8 Benefits of Using Vehicle Wraps to Advertise Your Business Finding effective ways to advertise is important for any business. Here are eight reasons why vehicle wraps might be a good fit for your advertising needs: Cost-Effective Vehicle wraps involve a one-time cost and can last for years.

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CARU Releases Guidelines for Advertising to Children in the Metaverse

Hunton Andrews Kurth

BBB National Programs’ Children’s Advertising Review Unit (CARU) has released new Guardrails for Child-Directed Advertising and Privacy in the Metaverse. All advertising should be easily recognizable as advertising. Understand when content becomes advertising (and what is not advertising).

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The Importance of Bus Wraps and Transit Advertising

Contra

The Importance of Bus Wraps and Transit Advertising 33 years ago, the world’s first total bus wrap was produced by Contra Vision® for the Pan Pacific Hotel in New Zealand. The impact of bus wraps and transit advertising cannot be overstated. Transit advertising extends beyond city limits.

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Greenwashing: UK advertising watchdog bans greenwashing advertisements

Eye on ESG

On 7 June 2023, the UK Advertising Standards Authority (“ ASA “) – the UK’s independent advertising regulator – banned a series of advertisements from a number of large oil and gas companies for including misleading information about their socio-environmental credentials.

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5 Must-Have Products to Advertise Your Business for 2022

RetailMinded

Advertising – one of the most talked about facts of business life. Whether your business is selling lemonade on the sidewalk outside your home or selling passenger aircraft to other countries, the need to advertise is unavoidable. Here you got a list of products to bring your advertising campaign to the next level.

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The Best Examples of OOH & Guerrilla Advertising

Contra

In the sprawling urban jungles, where digital screens and billboards vie for attention, Out-Of-Home (OOH) and Guerrilla advertising have emerged as a breath of fresh air, blending creativity with physical space. Here, we delve into nine exemplary campaigns that underline the boundless potential of OOH and Guerrilla advertising.