Inside Retail

DECEMBER 7, 2023

In an exclusive interview with Dan Neary, Meta’s vice president for the Asia Pacific region, we delved into the company’s strategic focus on the APAC market, a key driver of its global growth. In APAC, more than 90 per cent of advertisers in Singapore and Vietnam use click-to-message advertising.

Marketing 130

Marketing Advertising Social Media Engagement 130

Inside Retail

JANUARY 13, 2022

Most digital marketers like to think of themselves as data-driven, particularly in a retail context. The actual transactions are still happening, but these are often not either not tracked, or not attributed to any marketing campaigns, which undervalues paid media, affecting decisions around budget allocation and campaign optimisation.

Advertising 130

Advertising Layout Form Engagement 130

Inside Retail

APRIL 16, 2024

In addition to providing ample marketing opportunities for retailers, as evidenced by the #TikTokMadeMeBuyIt hashtag, the video-centered app has been tightening its hold on the retail industry with an in-app sales platform. allowing creators to tag products across multiple videos, giving them the ability to monetize older content.

Shopping 130

Shopping Perspective Engagement Advertising 130

Inside Retail

SEPTEMBER 7, 2023

Value Many Australians might associate “made in China” with cheap price tags and low quality. An effective marketing strategy Unlike other e-commerce platforms that focus on functional benefits such as saving money, Temu caters to consumers’ emotional needs. Gamified advertising hinges on two core elements: challenge and reward.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

JULY 7, 2021

Influencer marketing has become a powerful tool for brands in recent years, growing to an estimated value of US$13.8 billion in 2020, according to Influencer Marketing Hub’s 2021 Benchmark Report. billion this year, up from US$9.7 This] relates more broadly to the mother of all challenges for social networks – moderation.

Social Media 130

Social Media Beauty and Health Advertising Perspective 130

Inside Retail

FEBRUARY 20, 2023

They are collectively referred to as martech – short for marketing technology. If you ask Amazon, then it’s a platform to create marketing campaigns. Amazon’s definition covers the advertising function, but not the other pieces. Other martech platforms provide forms of automation through decision rules and process flows.

Marketing 130

Marketing Advertising Other Consumer 130

Inside Retail

NOVEMBER 24, 2021

As the most viewed form of television programming, sport is a goldmine for advertisers. Despite Osaka’s rough season, her biggest sponsors – Mastercard, Levi’s, Nissan, Nissin Foods, and TAG Heuer – are following Nike’s lead in supporting her. Today’s audience values honesty and, above all, authenticity.

Apparel 130

Apparel Merchandising Advertising Accessories 130