How fashion turned the tennis court into a runway
Inside Retail
JANUARY 3, 2024
High-end and luxury brands alike have used tennis as a vehicle to reach new customers whom fashion’s traditional forms of advertising, such as magazines and runways, wouldn’t necessarily reach. Hugo Boss teamed up with its brand ambassador Matteo Berrettini to co-create an athleisure line that he debuted at Wimbledon in 2022.
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