Retail Focus

SEPTEMBER 27, 2022

Mobile commerce is any marketing activity, which retailers use in promoting their services and products through mobile devices. With mobile marketing, online industries such as online retail and the e-casino – which offer numerous free bonuses – can create customised promotions for regular users on their platforms. Social Marketing .

Social Media 130

Social Media Advertising Promotion Tailored 130

Retail Focus

JUNE 22, 2023

Consumer demands for curated ads from trusted brands is prompting retailers to tap retail media opportunities and open up new revenue streams from monetising their first party audiences, according to the latest research from ADvendio , the leading omnichannel advertising solution provider.

Curate 130

Curate Consumer Advertising Social Media 130

Retail Focus

JUNE 29, 2023

The store is now the channel where consumers are most likely to make impulse purchases, according to the latest research from ADvendio , the leading omnichannel advertising solution provider. The digital displays feature animated content to support in-store campaigns and new product launches and complement traditional POS promotional assets.

Consumer 130

Consumer Shopping Social Media Engagement 130

Inside Retail

SEPTEMBER 7, 2023

In the first month after its launch in the US, Temu invested some US$200 million in advertising and planned a US$2 billion budget for the year. Social commerce harnesses a sense of “friendship” conveyed by influencers, making the online shopping experience more engaging and product recommendations more convincing.

Advertising 130

Advertising Promotion Strategy Consumer 130

Retail Focus

OCTOBER 18, 2023

Cross Promote with Local Businesses Forming partnerships with local businesses can significantly boost your reach. Cross-promotion helps to engage a new base of customers without massive advertising costs. Whether it’s through shared promotional materials or combined special offers, you’ll generate growth.

Interior Design 130

Interior Design Promotion Social Media Interior 130

Inside Retail

AUGUST 23, 2022

The brand will be engaging jewellery designer Carrie Yang to give workshops and explain her bespoke services from designing to stone selection and the final steps of handcrafting unique pieces. We want to create a deeper link between consumers and fashion designers and help our local designers promote their brands to international markets.

Fashion 130

Fashion Advertising Art Social Media 130

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Engage online with your audience. There are many avenues to promote your products to potential warm leads.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Inside Retail

JANUARY 20, 2022

To celebrate the Year of the Tiger, streetwear brand Superdry is unveiling its annual Lunar New Year collection via social media platforms Weibo, WeChat and Little Red Book (LRB). We knew if we came in guns blazing with a western approach, it wouldn’t translate,” Iozzi told Inside Retail.

Social Media 130

Social Media Promotion Advertising Marketing 130

Inside Retail

MARCH 13, 2022

From July 1, under new guidelines from the Therapeutic Goods Administration (TGA), social media influencers will no longer be paid to promote health and beauty products using their own personal experience. Nature’s Way engaged around 100 influencers in the last six months, stated the report, while Swisse worked with 76.

Beauty and Health 130

Beauty and Health Social Media Advertising Promotion 130

Trade Group

AUGUST 18, 2021

What can you do to engage guests and fulfill your trade show goals of leads, signups, or purchases with only a few days to create an impression and stand out from comparable companies on the floor? This approach begins with engaging and converting visitors in a setting with a variety of different possibilities.

Engagement 98

Engagement Display Gifts Strategy 98

Trade Show Booth Companies - Trade Group

AUGUST 1, 2023

Influencers have large, devoted followings on social media and can easily get the word out about new products and endorse them. Influencers live on a variety of social media platforms, such as Twitter, Facebook, Instagram, and TikTok. Just about any industry you can think of has people of influence.

Marketing 94

Marketing Social Media Engagement Target Market 94

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Social Media 130

Social Media Shopping Form Promotion 130

Inside Retail

JULY 26, 2021

These tactics also highlight the influence and impact social media has on creating and converting demand. Also common on social media feeds are people sharing the adventurous behavior of shoppers, as push turns to shove in order to get hold of items that fit. Here are some emerging facets of retail and e-commerce.

Social Media 130

Social Media Advertising Apparel Marketing 130

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. Creating cohesive customer experiences.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Retail Focus

DECEMBER 12, 2023

Product displays are transformed with a festive twist, featuring Christmas-themed versions that not only promote offers but also connect products to the joyful and gift-giving spirit of the season. They go beyond promoting products; they create lasting memories and emotional resonances.

Art 264

Art Display Light Curate 264

Inside Retail

APRIL 26, 2022

But it is yet another example of parachuting into a deep social issue and offering an easy, band-aid solution. While effective solutions are often either prevention-focused or promotion-focused, Ogilvy’s move is neither. In this case, the deep-seated reasons some influencers edit their bodies in their social media posts.

Social Media 130

Social Media Advertising Promotion Engagement 130

Inside Retail

FEBRUARY 8, 2022

“It just goes to show that supermarket and grocery retailers are constantly looking for new and innovative ways to promote their products,” said Mortimer. They could have put it in a catalogue, or put up some social media posts, but they chose to do a pop-up. They could have just put an ad on TV. Creating customers.

Social Media 130

Social Media Layout Engagement Advertising 130

Creative Displays Now

SEPTEMBER 15, 2023

It helps brands leverage and scale communication channels to promote products and increase sales while focusing on customer needs and journeys. Channels brands may use to connect with customers include: Email Ads Social media SMS texts Cross-channel marketing works by sending related messages through different channels.

Social Media 98

Social Media Display Texture Strategy 98

RetailMinded

NOVEMBER 4, 2023

Utilize Social Media Platforms Effectively Having an active presence on social media platforms can significantly increase the reach of your e-commerce store. Engage With Visitors: Responding to comments and messages builds trust with potential shoppers.

Advertising 52

Advertising Social Media Tailored Engagement 52

Retail Bound

JANUARY 30, 2024

By understanding your target audience, you can tailor your marketing efforts to effectively reach and engage them. Utilize pre-launch teasers, social media campaigns, influencer marketing, and press releases to generate buzz and create a sense of urgency among your target audience.

Planning 52

Planning Social Media Engagement Strategy 52

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. Negative client remarks can also deter people from engaging with your business. Digital word-of-mouth marketing provides a broader reach than traditional WOM advertising.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

APRIL 27, 2022

This is framed as four distinct opportunities for retailers to cast a wider net and engage new shoppers. Long periods of restricted access to in-person shopping have driven consumers towards e-commerce stores, spending more hours shopping online and generally broadening the dimensions of their engagement.

Social Media 130

Social Media Engagement Consumer Shopping 130

Retail Focus

JANUARY 20, 2022

In an extension of this scenario, there are a few things that will strengthen soon: Most businesses will adopt digital marketing as the ultimate advertising strategy. To advertise a brand, marketers put several approaches in place. Further, these data are used for advertisements. This acts as an impressive advertising element.

Marketing 130

Marketing Advertising Strategy Circulation 130

Inside Retail

AUGUST 3, 2023

At Burger King, incorporating current trends; creating engaging content; creating a sense of urgency through product exclusivity; and leveraging on influencers, are the four main strategies of any successful marketing campaign,” she noted. “The million likes to date,” she stated.

Strategy 130

Strategy Social Media Consumer Engagement 130

Retail Focus

AUGUST 9, 2023

The campaign can be a live concert, free giveaway campaign, competitions, or passively advertising by sponsoring other events. Engaging with the audience at your event is your ultimate goal, so enjoy spending time at the event. Therefore, PR focuses on publishing the event news on all social media platforms.

Concept 130

Concept Social Media Consumer Advertising 130

RetailMinded

OCTOBER 20, 2023

You should already be familiar with this, which will enable you to set yourself apart when promoting yourself. Creating engaging, fun and informative content, including videos, blog posts and social media posts, will not only educate your target audience on your brand and offerings but also attract them to buy.

Strategy 64

Strategy Marketing Social Media Advertising 64

Inside Retail

SEPTEMBER 16, 2022

Another way to tap into this trend is to encourage the people behind the scenes of your brand to express their personality and engage directly with their audience on social media. Those that are succeeding on TikTok are focusing on personality and voice, perhaps more akin to a billboard than trackable advertising.

Social Media 130

Social Media Pattern Promotion Engagement 130

RetailMinded

FEBRUARY 18, 2023

It decreases the amount of money a brand would spend on acquiring new customers by leveraging simple tactics to identify loyal customers and promote the best-selling products or services. This brand leverages retargeting ads to promote its flash sale on Facebook. Send re-engagement emails to the customers who have gone cold.

Social Media 52

Social Media Customer Retention Engagement Promotion 52

RetailMinded

OCTOBER 1, 2023

The fusion of digital technology, experiential engagement, and personalized narratives empowers these retailers to thrive. From harnessing the power of social media influencers to crafting intricate omnichannel campaigns , independent retailers must cross over the complexities of modern marketing tactics.

Strategy 52

Strategy Social Media Display Engagement 52

Retail Bound

NOVEMBER 7, 2023

HOW PR ALIGNS WITH MARKETING FUNCTIONS: Enhances brand awareness Encourages customer engagement Supports marketing campaigns and promotional efforts Announces product launches HOW PR ALIGNS WITH EXECUTIVE FUNCTIONS: Manages company reputation & reputation building Nurtures relationships with various stakeholders, including the media Communicates (..)

Social Media 52

Social Media Promotion Customer Engagement Advertising 52

RetailMinded

MARCH 21, 2024

You can’t just put it on a store shelf or make it available and hope people find it – you’ve got to promote it if you want a shot at it being successful. But it can also build buzz, enhance engagement between a brand and its consumers and entice customers to buy, or, at the very least, learn more.

Marketing 52

Marketing Engagement Consumer Electronics Planning 52

Retail Bound

FEBRUARY 29, 2024

Engaging with such an audience can provide valuable feedback on the device’s usability, appeal, and potential improvements. Marketing and Promo Marketing and promotion are absolutely essential for educating potential users about your product and driving sales. During this stage logo, messaging and packaging design are developed.

Concept 52

Concept Consumer Design Consumer Electronics 52

Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Experiential marketing is often called “engagement marketing” or “event marketing.” Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way.

Marketing 52

Marketing Social Media Advertising Engagement 52

Inside Retail

NOVEMBER 27, 2023

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. Generative AI takes a deep dive into the sea of data, extracting valuable insights from a consumer’s past purchases, browsing history, even their social media activity.

Consumer 147

Consumer Engagement Shopping Pattern 147

Trade Show Booth Companies - Trade Group

MARCH 4, 2024

Marketing professionals (like myself) are tempted to forget this when analyzing the primary audience through the lens of statistics—we start feeling we somehow know exactly what they want and think we can get away with cheesy sales tactics or gimmicky advertising. Deeper means of research include social listening.

Social Media 52

Social Media Strategy Advertising Promotion 52

Creative Displays Now

JULY 18, 2023

How you choose to advertise your product reflects your brand’s values and identity. Businesses use brand storytelling for the simple fact that it’s more engaging and memorable than simply listing facts about your product. What makes customers engage with your brand or products? Are you saving them time or money?

Visual Merchandising 98

Visual Merchandising Merchandising Display Advertising 98

RetailMinded

APRIL 12, 2023

Content marketing is the best bet for you when you are a student entrepreneur or blogger looking to promote your site. This form of advertising doesn’t require investing a lot of money into it. Besides, you can engage in it yourself. Namely, this can be from: Social media shares; Backlinks; SERPs, etc.

Strategy 52

Strategy Social Media Advertising Engagement 52