Inside Retail

MAY 20, 2024

Some of Australia’s biggest and best retailers define themselves by everyday low prices. Other codes are much more tangible enabling people to believe they’re making a smart spending decision without the Herculean effort of comparing across all competitors, price tags, and product options. Who doesn’t love a bargain?

Beauty and Health 147

Beauty and Health Gifts Advertising Other 147

Inside Retail

JANUARY 13, 2022

Most digital marketers like to think of themselves as data-driven, particularly in a retail context. Most retailers see more than one in five conversions being impacted by blocked cookies. Showing ads to customers who have already just purchased (wasting money for the advertiser, and deeply annoying the customer). Missing data.

Advertising 130

Advertising Layout Form Engagement 130

Inside Retail

JANUARY 12, 2023

Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. Brand engagement beyond the transaction; FMCG brands should identify what products have higher engagement. Benefits far outweigh the drawbacks.

Social Media 264

Social Media Beauty and Health Engagement Customer Engagement 264

Inside Retail

SEPTEMBER 7, 2023

But beyond that, similar to other e-commerce platforms, using it isn’t entirely risk- or guilt-free. Value Many Australians might associate “made in China” with cheap price tags and low quality. Gamified advertising hinges on two core elements: challenge and reward. What are Temu’s secrets to success?

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

APRIL 26, 2022

Offering passive solutions has become the new normal when the world of business engages in social issues. We see this when brands cut ties with their celebrity ambassadors as soon as things go wrong: Nike and many other brands cutting ties with Tiger Woods and Tag Heuer cutting ties with Maria Sharapova are among the examples.

Social Media 130

Social Media Advertising Promotion Engagement 130

Inside Retail

FEBRUARY 20, 2023

When you think about technology in retail, what comes to mind? These are technologies consumers directly interact with, so it makes sense for retailers to consider, evaluate and (where appropriate) integrate them as part of a broader customer experience. Amazon’s definition covers the advertising function, but not the other pieces.

Marketing 130

Marketing Advertising Other Consumer 130

Creative Displays Now

MARCH 18, 2024

Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. Below, we discuss everything you need to know about this strategy in retail. 92% of consumers trust recommendations from other customers over a company’s messaging.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52