Inside Retail

JULY 7, 2021

Globally, Google and Facebook gobble up somewhere between 80 to 90 per cent of all digital advertising spend, and within Southeast Asia, they still command the lion’s share of ad spend, despite some stronger local players. The largest cloud is the continual erosion in consumer trust and tolerance for digital advertising. is introduced.

Social Media 230

Social Media Advertising Consumer Form 230

Trade Show Booth Companies - Trade Group

SEPTEMBER 20, 2023

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

Engagement 52

Engagement Strategy Marketing Social Media 52

Inside Retail

JULY 31, 2022

Encoding a web link or action into the NFC tag within a garment allows anyone wearing it to interact with the brand, introducing new customer experience layers that go further than social media marketing and pay-per-click advertising. We’re starting to see NFC tags emerge more in apparel. High value, high risk.

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Social Media Apparel Fashion Perspective 239

Inside Retail

AUGUST 14, 2022

Traffic has been shifting from physical retail, to e-commerce, to social media – seeing clothes on real women. The Mys Tyler app has since been downloaded by 300,000 women globally, validating the demand for body-relevant fashion. The way we buy clothes has been changing. Retail is still the main source of fashion inspiration.

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Social Media Fashion Shopping Advertising 130

Inside Retail

JUNE 5, 2023

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here.

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Social Media Shopping Form Promotion 130

Inside Retail

AUGUST 17, 2021

We work with a number of retail clients and have been monitoring the effect on our Facebook advertising campaigns closely. By aggregating our clients’ data across 100 accounts, we have been able to discover the impact to over $2 million worth of media spend in the first two months of the update. Teams have become smarter too.

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Advertising Marketing Social Media Line 130

Trade Show Booth Companies - Trade Group

OCTOBER 3, 2023

Instead of relying on traditional advertising methods such as commercials or print ads, experiential marketing seeks to engage potential clients or customers in a real-life, interactive way. In fact, in 1983, Jay Conrad Levison, a very successful marketer, published “Guerrilla Advertising.”

Marketing 52

Marketing Social Media Advertising Engagement 52

Inside Retail

JUNE 28, 2021

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. You can download it here.

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Customer Retention Engagement Advertising Consumer 221

Theatro

JUNE 28, 2022

Even more creatively, putting a QR code on an advertisement could be used to help customers navigate to the closest brick-and-mortar location. Truly the sky is the limit for QR codes, sharing business cards, boosting app downloads, and even social media visibility.

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Social Media Form Advertising Line 98

Trade Show Booth Companies - Trade Group

AUGUST 28, 2023

Advertising? FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. Download the whitepaper on the secrets to automotive trade shows. You’ve hit a wall.

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Social Media Customer Retention Engagement Strategy 52

Inside Retail

JULY 22, 2021

Despite TikTok being the most downloaded app worldwide in 2020 (and the first half of 2021), for many brands, the video sharing platform is uncharted territory. According to research from TikTok and Nielsen, half of TikTok users say they’ve discovered new products through advertisements posted by brands. TikTok made me buy it’.

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Circulation Social Media Engagement Advertising 130

E Delevry

NOVEMBER 7, 2023

Download it in full to discover how global online fashion consumers find what they want and where social media and advertising plays its part. Biodegradable materials can help reduce this widespread marine damage. This feature was authored by Paul Skeldon, and originally appeared in the RetailX Global Fashion 2023 report.

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Fashion Social Media Advertising Marketing 52

VMS

APRIL 11, 2021

The :55 campaign video with distinctive 1970s vibe to reflect the initial launch of the paper planogram, is the center of the ‘Retire The Paper Planogram’ campaign that will appear on YouTube, OTT, social media and will include display ads on a variety of advertising platforms. The video can be viewed here.

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Merchandising Visual Merchandising Social Media Advertising 52

Inside Retail

JULY 21, 2021

Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. If done correctly, with the right research and the right budget, Sorensen said podcasting can be a great marketing tool that can really reach the brand’s target audience in a far deeper and more detailed way than the usual advertising.

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Social Media Light Target Market Marketing 246

Inside Retail

OCTOBER 12, 2022

You can download a complimentary copy of the full report here. However, with a relatively limited budget, traditional outdoor advertising was simply not possible. From puppet shows to tongue-in-cheek billboards, we’ve collected four of our favourite campaigns from the report, and some of the lessons the brands learned along the way.

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Marketing Outdoor Hobbies Social Media 130

Retail Bound

JANUARY 24, 2023

Be sure to download our guide “Affiliate Marketing & Public Relations: Partnering for Success” for answers to any questions. Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. It is disheartening!”

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Advertising Social Media Gifts Form 52

Inside Retail

AUGUST 25, 2022

“The more exciting story for the brand, as we hit this 10-year mark, is that we are on a very strong footing, with around 50 million visits to our site on a monthly basis and around 20 million downloads of our app,” she noted. make it one the best rated apps in terms of user experience in the marketplace. “The

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Fashion Curate Space Social Media 130

Trade Show Booth Companies - Trade Group

FEBRUARY 2, 2023

Social media algorithms offer suggested content based on past searches and clicks. FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" ABM vs Traditional B2B Marketing The underlying idea beneath ABM is that people buy from people they know. Buyers now expect personalization and relevance.

Marketing 52

Marketing Social Media Engagement Strategy 52

Trade Show Booth Companies - Trade Group

MAY 20, 2022

From there, continue your research by… Visiting the shows’ website Downloading their prospectus if they have one Rea their “why exhibit” section Interview show management, asking them about latest show stats, their outreach/advertising and promotions to attract new attendees. Social media impact?

Promotion 98

Promotion Gifts Light Form 98

Trade Show Booth Companies - Trade Group

APRIL 7, 2022

You can contact them to ask about latest show statistics, their outreach/advertising and promotions to attract new attendees and about booth location/space. Trade Show KPIs may include: Sales revenue Qualified leads Booth traffic Customer meetings Prospect meetings Lead to customer ration Cost per lead Press mentions Social media engagement.

Marketing 52

Marketing Target Market Location Management 52

Design Week

MAY 27, 2021

It was written as a response to the “apparatus of advertising” which Garland belieived put too great an emphasis on commercial work. And of the many tributes to Garland on social media, many designers mention his mentorship during their early days. That’s how I remember Ken.”

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Art Advertising Design Social Media 122