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How fierce competition in digital channels is reshaping marketing budgets

Inside Retail

Both small and large brands nominated social media advertising and content marketing as the most strategically important of their digital marketing channels, with influencer marketing a distant third. See things from an omnichannel perspective. Download a copy of the free 2024 Marketing Spend Report today.

Marketing 287
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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

From a marketing perspective, integrating NFC tags into fashion provides a huge opportunity to connect with garment owners beyond the initial purchaser. A few years ago, streetwear brand Anti Social Social Club started including NFC tags in all its apparel due to the increase in counterfeit products.

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Five Strategies for engaging Gen Z through experiential marketing 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Prioritize the creation of meaningful and unforgettable experiences, leverage user-generated content, and execute compelling online media campaigns as integral components of your experiential strategy. Here are some strategies to effectively engage Gen Z consumers.

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Listen up: Why Mecca is tuning in to the world of podcasting

Inside Retail

Episodes are available for download on all podcast platforms including A Cast, Apple and Spotify. If done correctly, with the right research and the right budget, Sorensen said podcasting can be a great marketing tool that can really reach the brand’s target audience in a far deeper and more detailed way than the usual advertising.

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Zalora CEO: “We’ve only scratched the surface in the world of fashion”

Inside Retail

From a financial perspective, a big milestone for the company was starting 2022 on a firm financial footing after breaking even the year before. The key is to follow meaningful use cases and not just gimmicky ones, because then the marketing and advertising would unlikely be sticky,” she stated. A confident start.

Fashion 130
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2023 PR Predictions

Retail Bound

Be sure to download our guide “Affiliate Marketing & Public Relations: Partnering for Success” for answers to any questions. Jennifer is noticing a trend where editors only seem interested in covering a brand in an editorial way after the company also agrees to place an advertisement in their publication. It is disheartening!”