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How to Plan a Successful Product Launch at Trade Shows

Trade Show Booth Companies - Trade Group

It’s an opportunity to introduce the new product to potential customers and promote it to industry influencers and consumers. Download our white paper "Demystifying Trade Show ROI". There are a few things to keep in mind when planning your product launch. Second, make sure you have a solid marketing plan.

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Decoding the journey from online research to in-store purchase

Inside Retail

We’ve been seeing a trend since Covid-19 onwards that brand loyalty is in question, and consumers are looking for alternatives, deals and promotions,” Babu said. “If Beyond sharing deals and promotions with customers, catalogues serve an important second purpose, Babu said. Watch the full webinar here.

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Welcome to the new customer experience

Inside Retail

While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough. On top of that, another rising privacy concern revolves around how retailers are obtaining and using location data from customer’s smartphones to direct advertising strategies. You can download it here.

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5 Ways Automotive Trade Shows Drive Success 

Trade Show Booth Companies - Trade Group

Advertising? FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" #2 Automotive trade shows allow for immediate procurement Automotive trade shows aren’t just about showcasing the latest and greatest in the industry. Download the whitepaper on the secrets to automotive trade shows. You’ve hit a wall.

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How Malaysian department store Pavilion is connecting with customers

Inside Retail

We have continuously worked with all our tenants to come up with robust marketing strategies to encourage customer traffic and spending, including creating promotional areas at high traffic areas, assisting with shopping and dining vouchers, and continuing with our shopper rewards and redemption programs. You can download it here.

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How to Create a Profitable Trade Show Program

Trade Show Booth Companies - Trade Group

From there, continue your research by… Visiting the shows’ website Downloading their prospectus if they have one Rea their “why exhibit” section Interview show management, asking them about latest show stats, their outreach/advertising and promotions to attract new attendees. Pick promotional products your prospects want.

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How to Approach Prospects at a Trade Show 

Trade Show Booth Companies - Trade Group

FREE WHITE PAPER Download our white paper "Demystifying Trade Show ROI" Below are four scenarios for engaging with prospects on the trade show floor. Extend a warm greeting and introduce yourself while presenting promotional materials like brochures or business cards. The key to success is to come ready and equipped with a plan.