article thumbnail

What Is Visual Merchandising?

Creative Displays Now

Using these elements to bring attention to your brand is called visual merchandising. Effective visual merchandising can have a significant impact on your bottom line. This guide will explain visual merchandising and how to use it to promote your products. Visual Merchandising Explained.

article thumbnail

Macy’s Goes to Court to Block Amazon Billboard

VMS

New York-based department store Macy’s has filed a lawsuit to prevent Amazon (Seattle) from using the billboard on top of its Herald Square location, reports CNBC. Macy’s reportedly has been utilizing the billboard to advertise its own business for more than 50 years, but the lease for the space expired last month.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Window Displays – The Importance of Customer Communication

VMS

Many retailers have stepped up and are pushing the boundaries in terms of window concepts and in-store visual merchandising. It’s keeping customers aware of all that is new in merchandise while piquing their interest in stores that are creating retail theater in their windows.

Display 78
article thumbnail

The Art and Business of Christmas Windows in Retail

Retail Focus

Building Emotional Connections In a world saturated with advertising noise, the significance of fostering emotional connections between brands and consumers cannot be overstated. Parisian department store window displays, a tradition since the beginning of the century, bring the City of Light to life during the festive season.

Art 264
article thumbnail

Jewelry Sales Increased Sharply in July, Survey Finds

VMS

Overall, key retail trends from July include: Child Tax Credit Boosts Department Stores and Apparel Sales : The first of six monthly Child Tax Credit payments provided parents with an infusion of cash during the peak back-to-school shopping season, with Apparel (+80% YOY) and Department Store (+44.8% Advertisement.

Jewelry 72
article thumbnail

Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods. Wilson has an incredible heritage and these stores tell the story. Advertisement. Advertisement. But no longer. COLUMBUS CIRCLE.

article thumbnail

IRDC 2022 Delivers a Hands-On Experience for Retail Design Pros

VMS

Fake it Till You Make It,” led by Chuck Palmer, Retail Strategist, and Stephanie Bair-Garant, Director of Visual Merchandising, ZenGenius Inc., Teams were judged by a retail panel: Jamie Schisler, Chief Comfort Officer, Upwest; Heidi DeMers, Director, Store Design, Target; and Geoff Painter, Managing Director, Store Design, Starbucks.