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The Art and Business of Christmas Windows in Retail

Retail Focus

More than transparent barriers adorned with decorations, these windows are masterfully arranged as storytellers, encapsulating the very essence of a store’s character. Retailers rely on the talents of designers and artists to create displays that are not ordinary. Christmas Windows Around the World!

Art 264
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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

Stylish patrons seeking the latest fashions from shirtwaists to wing collars, and the finest of fabrics, flocked to an impressive roster of newly founded department stores including The John Wanamaker Store (designed by Daniel H. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left).

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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods. Wilson has an incredible heritage and these stores tell the story. Advertisement. Advertisement. But no longer. COLUMBUS CIRCLE.

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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

Nominated by their peers, these multidisciplinary designers, architects and visual merchandisers have demonstrated a dedication to design excellence as well as a commitment to advance the customer experience at retail in ways we are only beginning to imagine. How do you see the role of physical stores changing in the future?

Design 98