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What Is Visual Merchandising?

Creative Displays Now

Using these elements to bring attention to your brand is called visual merchandising. Effective visual merchandising can have a significant impact on your bottom line. This guide will explain visual merchandising and how to use it to promote your products. Visual Merchandising Explained.

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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

Stylish patrons seeking the latest fashions from shirtwaists to wing collars, and the finest of fabrics, flocked to an impressive roster of newly founded department stores including The John Wanamaker Store (designed by Daniel H. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left).

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The Art and Business of Christmas Windows in Retail

Retail Focus

Measuring the Return on Investment (ROI) Retailers are not only focused on the bottom line, but also on the aesthetic impact. Building Emotional Connections In a world saturated with advertising noise, the significance of fostering emotional connections between brands and consumers cannot be overstated.

Art 264
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Wilson Sporting Goods Turns First Physical Stores into Ultimate Urban Playgrounds

VMS

For aspiring sportspeople, Wilson products existed on a par with everything else in department stores and retailers like Dick’s Sporting Goods. Wilson has an incredible heritage and these stores tell the story. Advertisement. Advertisement. But no longer. COLUMBUS CIRCLE. Pop-Up & Museum.

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VMSD’s 2021 Designer Dozen: Future Proofing

VMS

Nominated by their peers, these multidisciplinary designers, architects and visual merchandisers have demonstrated a dedication to design excellence as well as a commitment to advance the customer experience at retail in ways we are only beginning to imagine. How do you see the role of physical stores changing in the future?

Design 98
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These Were the Top 10 Retail Stories of 2021

VMS

In the summer, it was reported to be launching its own physical department stores, high on robots and other technology. Advertisement. There was a parade last year, but without specators lining the sidewalks. Advertisement. In July, the company reported missed expectations in Q2 revenue and Q3 sales.