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The four trends defining online retail in 2024

Inside Retail

Customer retention With both consumers and retailers feeling the pinch of increasing costs, customer retention will be a key theme of 2024. The competitive landscape is overflowing, making customer acquisition more expensive. Customer retention efforts are six to seven times more cost-effective.

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As shoppers hunt for value, are retailers up to the task?

Inside Retail

The report concludes that even though pricing is the top factor driving consumer preferences and customer churn, retailers need to carefully assess the feasibility of competing purely on price and its impact on sustainable profitability.

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Driving demand with data: a recovery roadmap for retailers

Inside Retail

Shoppers are using a multi-channel approach to satisfy their needs – and this seismic shift, from both a consumer as well as a marketing perspective, has seen a huge increase in competition across every marketing channel in the customer journey. . Leveraging data for advertising. Flexibility, diversification and control.

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What investors want: The four e-commerce metrics that matter most

Inside Retail

Know your Return on Advertising Spend (ROAS). Advertising through platforms such as Facebook, Instagram, TikTok and Google Ads has been the formula to success for many online retailers. Ideally, you want a fairly steady advertising spend, while your overall revenue has grown at a faster rate.

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As millennials embrace natural skincare, Jurlique sees an opportunity to grow

Inside Retail

Beyond his deep understanding of the Asian retail market, Réthoré believes his experience using CRM (customer relationship management) to drive customer retention and acquisition at Nespresso was a major factor in his appointment. “When you are in Guangdong, for example, in summer, you want a dry oil.”

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5 Retail Marketing Strategies to Drive Sales

Creative Displays Now

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Keep your brand at the front of customers’ minds. There are three primary types of retail marketing.

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8 Tips To Drive Repeat Business As A Retailer

RetailMinded

Did you know that the cost of attracting a new customer is five times more than the cost of retaining the existing one? Because of these exorbitant costs of customer acquisition, businesses are shifting their focus on customer retention to drive repeat purchases among customers. Check out the screenshot below.