Advertising Customer Engagement Marketing Planning 
Compliantia
MARCH 31, 2023
The good news is, with proper planning, not only can you ensure that the right, in-demand products are available to customers when they need them, but also avoid ending up with excess inventory. This is where a merchandising plan can help. What is a merchandising plan and why should retailers care? Let’s get started.
Creative Displays Now
MARCH 4, 2024
What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. Engage online with your audience.
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Inside Retail
JANUARY 12, 2023
TikTok reports that two-thirds of its users were inspired to shop even when they weren’t actually planning to do so. Obviously advertisements include ‘shop now’ buttons, and shopping tags allow brands and retailers to tag products in their stories and posts. There are a number of ways shoppers can buy on social media.
Inside Retail
MAY 27, 2021
While looking for growth solutions, EziBuy shared their goals with Rokt , an AI powered technology company that helps e-commerce businesses personalise the purchase experience for each customer in the Transaction Moment. This generated a new revenue stream, while simultaneously improving customer experience and ensuring brand safety.
Retail Bound
NOVEMBER 7, 2023
While you’re busy crunching numbers, setting revenue projections, and trying to plan for 2024 expenses, think about the projects you’ve wanted to invest in but haven’t had a chance to just yet. But public relations is part of the long-game plan and shouldn’t be put on the back burner. It’s budgeting season!
Compliantia
JULY 4, 2023
Differences in local consumer behavior and preferences Each location has its own unique customer base with varying preferences and behaviors. It requires market research and a tailored approach to ensure promotions resonate with the local audience. This allows for better planning and coordination across multiple locations.
Inside Retail
OCTOBER 11, 2023
A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. One of the key benefits of DTC is that brands interact directly with shoppers across the customer journey, providing a chance to control those engagements and generating highly valuable real-time customer data.
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