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Airport Advertising Tips

Contra

Airport Advertising Tips Targeting travellers at an airport is an excellent option for advertising. Airport advertising is very effective as it targets people with usually long wait times before they board or while they are waiting for their bags. Advertisements are available to be put both inside and outside the lift.

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Marketing in a post-cookie world: It’s all about trust and personalisation

Inside Retail

A recent study conducted by customer engagement platform Twilio revealed that marketers in the Asia-Pacific (APAC) region are not only embracing this transition but also recognising the vast potential of alternative data sources, particularly zero and first-party data.

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4 More Key Design Considerations To Create Captivating Displays for Restaurants, Retail Environments, and Cannabis Dispensaries 

Show Best

Modular displays that can be rearranged easily offer flexibility in keeping the space fresh and engaging. The adaptable displays added versatility to the retail space, keeping it fresh and engaging for customers. Integrating technology not only modernizes the display but also provides valuable information to customers.

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How AI could help solve the disconnect between online and offline retail

Inside Retail

Online, the frustration is often due to inadequate product information and a cumbersome process for product returns, all of which are areas ripe for AI integration,” he told Inside Retail. They should empower employees with AI-driven tools for better customer engagement, ensuring a consistent experience across all channels,” he added.

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Decoding the journey from online research to in-store purchase

Inside Retail

In fact, while internet search is the most common method of gathering information for an upcoming shop, catalogues are a close second, ahead of social media and more traditional forms of advertising. Watch the full webinar here. And, according to Straw, data will play a key role in this transition. “I

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How Ezibuy and Gumtree unlock incremental revenue with personalisation

Inside Retail

Many retailers have been forced to find new ways to engage their customers, sustain their businesses and find new opportunities for growth leading to an accelerated shift from physical retail to e-commerce. After implementing this solution, Ezibuy acquired over 40,000 new email subscribers, who had a conversion rate to customer of 19%.

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Retail’s tech revolution sets laser-like focus on the consumer

Inside Retail

The crux of this phygital evolution lies in its ability to harness data and advanced tech tools to create a retail ecosystem that is intuitive, responsive and engaging. Generative AI helps create dynamic and personalised marketing content, which is essential in today’s retail landscape flooded with generic advertising.

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