Inside Retail

OCTOBER 13, 2021

Retailers are sitting on a golden opportunity to create revenue streams from assets they may not even appreciate they own, let alone recognise their true value. Retailers have an unprecedented opportunity to monetise their own assets. The timing to move to digital retail media has never been better, says Townsend.

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Inside Retail

MAY 3, 2021

] While live-streaming platforms may once have been reserved for gamers and their fans, luxury fashion brands are increasingly turning to this unique method of connecting with consumers. He believes retail marketers have overlooked gaming due to its digital nature and confusion about how a digital property can drive people into stores.

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Inside Retail

SEPTEMBER 17, 2023

Brands that had previously relied on bricks-and-mortar sales had to accelerate their e-commerce strategies, TikTok became an extremely effective advertising and marketing tool, and certain retail categories like travel retail saw their sales drop virtually overnight. billion in 2022 to US$79.05 billion in 2020.

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Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. To do so, marketers are leveraging more data, technologies, and channels to create this type of relevant and customised customer journey. And consumers can feel it.

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Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

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Creative Displays Now

JANUARY 17, 2023

Your marketing strategy determines your business’ success. Effective marketing is customer-focused and often involves multiple channels. Even if you use several advertising platforms, you should still pay attention to in-store advertising. 5 Reasons to Use Custom POP Displays in Your Retail Marketing Strategy.

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Inside Retail

FEBRUARY 19, 2024

This week, The Iconic hard-launched a new brand campaign to serve as a reminder, to consumers and itself, that the online retail platform is far from finished with disrupting and innovating the Australian and New Zealand retail industry. The new campaign is intended to remind consumers of why they shop with The Iconic.

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Inside Retail

AUGUST 23, 2022

“Being different, buying different, it’s all important for the modern woman, and Millennials are looking for minimalist looks, no more big logos, no more walking advertisements,” she said. We want to create a deeper link between consumers and fashion designers and help our local designers promote their brands to international markets.

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Retail Focus

DECEMBER 3, 2023

Looking at the current market, there are plenty of examples of how AI is improving retail both for businesses in the market and the consumer. Retail Focus has received plenty of emails on the subject from early adopters of AI in the sector, setting out how AI has helped them improve as a business.

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Inside Retail

AUGUST 9, 2023

The opportunities for growth are even greater for those MSMEs that are looking beyond Singapore to more mature online retail markets, like the US. That’s the message that US retail giant Amazon is sending with the recent launch of the Singapore Cross-Border Brand Launchpad. This can be costly and time consuming.

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Retail Bound

APRIL 11, 2024

Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience. Despite being a newcomer in the highly competitive mobile phone market, Apple’s innovative product design and user-friendly features quickly won over consumers. Retailbound can help make your dreams a reality.

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Barber Design

JULY 26, 2016

Regular readers of our blog will know that we like to keep abreast of the latest trends in digital retail marketing and retail technology. As soon as we downloaded the free mobile game onto our phone and started playing we immediately thought about the implications of this type of technology for retail.

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Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

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Frank Mayer

MAY 27, 2022

Brands must rely on many marketing tools to promote new products and drive sales. Campaigns are often composed of traditional advertising, social media, digital marketing, and countless niche avenues to educate shoppers and drum up interest. Enter point of purchase displays. Digital signage is a good example of this.

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CAAD

JANUARY 15, 2024

This concept appeals to the use of various marketing techniques applied to brand development. With retail marketing, commercial shops are designed centred on a brand, but also focusing on the customer experience. Apply branding in the digital strategy : Digital presence is essential for any retail business.

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Inside Retail

JUNE 20, 2022

Fairfull believes the biggest implication for the APAC marketplace is that retailers risk being left behind. “I I don’t see these new initiatives by Meta HK changing the Australian retail market anytime soon. Australian retail is generally years behind innovative and experiential retailers in Asia,” she said. “It

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Retail Prophet

AUGUST 11, 2023

E-commerce, which in 2003 amounted to a rounding error on most retailers’ profit and loss statements, has become table stakes for any business wishing to survive. But the shift is bigger than consumer-facing innovations. Most importantly, consumers are looking to retail to play a more artistic role in their lives.

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Inside Retail

NOVEMBER 21, 2022

By using future-focused insights, retailing marketers can evolve their strategies to stay abreast of change. A marketer’s crystal ball? For example, weighing up trends such as the super-inclusivity ushered in by the Black Lives Matter and #MeToo movements, and what this means for brands and how they advertise.

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Rose

MARCH 24, 2020

When it comes to the scientific component: “Decades of customer research, driven by the overwhelming economic importance and growth of the retail industry, arm retailers with actionable data for effective merchandise strategies and best practices.”

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