Inside Retail

AUGUST 10, 2023

With over 460 million people using social media platform Pinterest each month, there are countless opportunities for savvy retailers to capitalise on this engagement, and convert traffic into sales. They are coming because it’s away from the toxicity of other social media platforms,” she said.

Social Media 228

Social Media Advertising Curate Engagement 228

Inside Retail

AUGUST 18, 2022

It is also rolling out several activations and advertising campaigns in the coming months to support the move. To achieve this, Iozzi is taking a different approach to marketing Replay than Superdry, which is heavily reliant on social media platforms, particularly TikTok.

Expansion 130

Expansion Planning Social Media Fashion 130

Retail Focus

JULY 5, 2022

This profession incorporates interior design and architecture with other fields, such as graphics design, industrial design, advertising, and ergonomics. . The primary purpose of retail stores is to stock and sell products to consumers. Create A Business Plan. Seek Advice . Create An Online Presence . Conclusion .

Retail Design 227

Retail Design Social Media Design Interior Design 227

Retail Bound

NOVEMBER 21, 2023

Jump ahead to today, and you can buy everything from pizza to pants to pillows all from your phone or laptop, and social media is making that even easier — specifically TikTok. By making shopping fun, consumers feel closer to the brand, which ultimately leads to greater loyalty and more purchases over time.

Consumer 52

Consumer Shopping Social Media Perspective 52

Inside Retail

NOVEMBER 21, 2023

It isn’t a joke, although it has been greeted on social media as one, and was once the plot of a TV comedy sketch. This has allowed them to undercut other brands and get more margin – a strategy that is paying off as consumers become more stretched, allowing Coles to increase home brand sales 9.4 per cent and Woolworths 7.8

Social Media 245

Social Media Gifts Advertising Strategy 245

Inside Retail

JULY 17, 2023

IR: It’s pretty clear it’s a challenging environment for those consumers at the moment. Can you tell me a bit about MCoBeauty’s expansion plans? We haven’t got the plan locked in just yet, but we’re definitely going there next year. SS: Being an affordable solution is core to what we’re about.

Expansion 245

Expansion Advertising Social Media Strategy 245

Retail Focus

OCTOBER 21, 2021

A good video marketing strategy will help you engage with your audience and help make your brand known across digital and social media platforms. If you want to be a successful digital marketer, it is imperative that you understand the power of video as a tool for your social media and marketing strategy. Location .

Strategy 130

Strategy Social Media Marketing Advertising 130

Retail Focus

AUGUST 9, 2023

It can help your business to grow by showing the consumer why your service is more unique than your competitors. When it comes to attracting new consumers, you need to understand that the PR team is the one that coordinates every strategy after communicating with different departments to create a buzz-worthy ad campaign.

Concept 130

Concept Social Media Consumer Planning 130

Inside Retail

MARCH 3, 2024

For example, according to data collected by management consulting company McKinsey & Company, while 11 per cent of all beauty consumers in the US are Black, Black-owned brands account for only 2.5 For consumers, this lack of diversity can often be seen in the people advertising products through traditional channels.

Social Media 130

Social Media Advertising Marketing Consumer 130

Inside Retail

OCTOBER 7, 2021

The features come as social media rivals including Facebook, TikTok and Snap Inc compete for the lucrative e-commerce market with in-app shopping or virtual clothing try-ons. “We want to drive that attention-grabbing aspect that video has,” she said.

Shopping 130

Shopping Social Media Advertising Tailored 130

Inside Retail

SEPTEMBER 7, 2023

It’s safe to say the platform has some winning strategies that keep consumers coming back. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality. Temu entered the market at a time when consumers were grappling with global inflation, leading them to seek “value”.

Advertising 130

Advertising Promotion Strategy Consumer 130

Inside Retail

MAY 5, 2022

After two years of immense disruption, cost-effective customer acquisition is a challenge, particularly given decreasing retention and loyalty and an upsurge in ‘switching’ among consumers. In this climate, retail marketers need to adopt strategies beyond search and social, to achieve or improve true brand loyalty and customer retention.

Customer Retention 147

Customer Retention Advertising Social Media Strategy 147

Inside Retail

JUNE 1, 2022

E-commerce businesses are fighting for consumers’ attention at an extraordinary rate. It’s about knowing who your customers are and which channels they use, thoroughly understanding each channel’s requirements and streamlining consumers’ pathway to purchase. Sell where consumers shop. Direct-to-consumer (DTC ).

Strategy 130

Strategy Social Media Consumer Advertising 130

Inside Retail

APRIL 26, 2024

Key measures include a ban on advertising for cheap textiles and an environmental charge on low-cost items. According to Roy Morgan data, the attitude of Australian consumers is shifting towards the circular economy with 34 per cent of Australians both buying and selling second-hand items. Review your sustainability strategies.

Fashion 162

Fashion Social Media Shopping Pattern 162

Inside Retail

JUNE 5, 2023

In a recent webinar with Inside Retail , Neilsen director, media analytics and consumer research, Shruthi Babu told attendees that, at a time when customers are increasingly feeling inflationary pressures, retail catalogues have become an important way for shoppers to make buying decisions. Watch the full webinar here.

Social Media 130

Social Media Shopping Form Promotion 130

Retailing Insight

NOVEMBER 14, 2023

At a much younger age, a greater percent of today’s population focuses on planning and shaping their physical, mental, and emotional health to ensure a robust and meaningful quality of life for their later years. How Can You Bring Consumer Interest in Longevity Into Your Own Business? We’ll talk more about Gen Z consumers below.

Social Media 97

Social Media Advertising Marketing Consumer 97

Creative Displays Now

MARCH 4, 2024

What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. Build a User-Friendly Website A few decades ago, product developers and advertisers had a limited reach.

Retail Marketing 52

Retail Marketing Strategy Marketing Social Media 52

Retail Focus

MARCH 28, 2023

There have been changes in priorities around consumer spending. They relied on advertising, word of mouth and their own product experience in making purchasing decisions. Consumers were often more loyal to certain brands than they are now. Do clients have a say in what they consume and how they consume it?

Pattern 162

Pattern Social Media Tailored Advertising 162

Inside Retail

JUNE 28, 2021

Consumers now expect retailers to engage them whenever and wherever they want, with a shopping experience tailored to their individual needs. Today’s consumers expect more than just personalised experiences. While 88 per cent of retail marketers share integrated tech stacks with advertising teams, this alignment alone is not enough.

Customer Retention 221

Customer Retention Engagement Advertising Consumer 221

Creative Displays Now

SEPTEMBER 15, 2023

Channels brands may use to connect with customers include: Email Ads Social media SMS texts Cross-channel marketing works by sending related messages through different channels. For instance, a lead may receive initial news about a product through a social media post. Why is connecting all the messages important?

Social Media 98

Social Media Display Texture Strategy 98

Inside Retail

JUNE 26, 2023

Additionally, we have embraced omnichannel marketing, effectively utilising physical stores, e-commerce platforms, and social media to provide a seamless and integrated customer experience,” he said. Sinha stated that the partnership will also accelerate Drools’ expansion plans, both domestically and internationally.

Marketing 130

Marketing Expansion Social Media Strategy 130

Inside Retail

MAY 2, 2022

They date back to when we first introduced the Pixel, so that advertisers would be able to truly understand the shopping sessions that occur on the platform, through to a real adoption of augmented reality as a way of driving both transactions as well as try-ons. IR: How does the company plan to grow the number of businesses using Snapchat?

Social Media 130

Social Media Perspective Engagement Shopping 130

Creative Displays Now

JANUARY 10, 2023

When you have a display advertising campaign, it’s crucial to monitor the results. Having measurable results helps you plan your marketing strategy because you know what works and what doesn’t. By looking at the total revenue, you can determine the budget, overall marketing impact and strategic planning. What Is ROI?

Display 98

Display Advertising Strategy Social Media 98

Snap Retail

MARCH 22, 2021

According to the National Retail Federation, last year consumers were estimated to spend a total of $26.7 To maximize sales, it is important to strategically plan your products and marketing campaign. The top categories for Mother’s Day purchasing & celebration plans include jewelry, special outings, gift cards, and flowers.

Social Media 52

Social Media Gifts Jewelry Promotion 52

Inside Retail

JUNE 9, 2021

Since Afterpay Australian Fashion Week wrapped up last Friday night, critics have come out on social media, accusing it of ‘tokenistic’ attempts at diversity and inclusion. It’s not about turning up at a parade or posting on social media, it’s about getting to the root cause of an issue and affecting systemic change.

Fashion 264

Fashion Social Media Texture Advertising 264

Parcel Pending

JANUARY 7, 2022

The retail industry is caught in the throes of supply chain bottlenecks, labor shortages, and material scarcity – all while consumers are really starting to embrace social media for online shopping. The Gap Between Inspiration and Conversion on Social Media. Four Strategies for Improving Social Commerce.

Social Media 52

Social Media Sporting Goods Consumer Shopping 52

RetailMinded

MARCH 21, 2024

And while conventional marketing like print, online, television and radio advertising still has a place in any brand awareness plan, newer methods of marketing can help give your product that additional oomph that can really drive engagement and boost sales. When it’s done right, experiential marketing is highly effective.

Marketing 52

Marketing Engagement Consumer Electronics Planning 52

RetailMinded

APRIL 3, 2022

A new study revealed: Social media marketing (32%), e-commerce software (31%), email marketing (29%), retail operations (26%) and online payments (24%) score highly. 63% of US brands plan to increase investment in retail software in 2022. Social media marketing (32%). Advertising software (19%).

Social Media 83

Social Media Management Planning Shopping 83

Inside Retail

JULY 7, 2022

The plan to launch the store was ceased, and Endeavour Group spun out from Woolworths Group later in 2021. Recupero, who was previously chief financial officer of Amazon’s North American consumer business, will be replaced by Chief Accounting Officer Diana Saadeh-Jajeh. Taco Bell pinches Amazon’s head of advertising.

Gifts 130

Gifts Expansion Advertising Social Media 130

RetailMinded

FEBRUARY 20, 2023

Contactless shopping, delivery, and curbside pickup — once a public health necessity — have now turned into conveniences many consumers regularly expect. Amplify Your Associates’ Reach via Social Marketing If you’re making the right hiring decisions, your sales associates should be prime examples of who you’d want as brand ambassadors.

Retail Marketing 52

Retail Marketing Marketing Social Media Display 52

Inside Retail

JULY 25, 2023

Launched in October 2022, Nala is an irreverent intimate apparel brand designed with modern consumers in mind. Here, we speak with co-founder Chloe de Winter about the challenges of making size- and gender-inclusive products , navigating censorship on social media , and the importance of having fun with your brand and marketing.

Advertising 130

Advertising Social Media Marketing Apparel 130

Inside Retail

OCTOBER 11, 2023

A few years ago, it seemed like every new brand making noise in the market was adopting a direct-to-consumer (DTC) business model. The history and growth of DTC In the 2010s, early digital-native vertical brands (DNVB) such as Warby Parker and Glossier gained a lot of attention for their use of technology to reach consumers online.

Engagement 130

Engagement Strategy Consumer Marketing 130

Inside Retail

MARCH 29, 2022

Phil Knight, the co-founder of Nike, famously once said he hates advertising. As always, the truth resides with the consumer – in this case, runners (elite runners especially) were telling us they wanted more from their running experience. A 30-point gap in market share demanded a plan like no other.

Strategy 130

Strategy Balance Advertising Sporting Goods 130

RetailMinded

NOVEMBER 13, 2022

Around a quarter of Brits plan to spend less, while a staggering 52% of Americans admit they can’t afford Christmas expenses at all this year. Many retailers already plan to follow suit, running mass promotions for extended periods in the lead-up to Christmas day. . Use Intelligent Inventory Planning.

Strategy 87

Strategy Flow Social Media Planning 87

Inside Retail

SEPTEMBER 1, 2022

The brand’s founder has plans to expand its footprint in the near future. “At Lian studied Chemistry back in her university days, and her fragrances are backed by a lot of research and consumer studies. It currently has an e-commerce presence and has four locations in the Singapore market.

Marketing 130

Marketing Form Social Media Art 130

Jahabow

OCTOBER 11, 2022

When it comes to making the most of these products, you should consider some cannabis dispensary merchandising best practices as you plan out your strategy. Not all dispensaries and cannabis retailers are created equal, and today’s consumers pay close attention to the first few minutes of their experience in your store.

Merchandising 52

Merchandising Display Social Media Layout 52

Fashion Retail Tech

OCTOBER 15, 2019

Handbag sales reveal a major shift in where consumers are shopping. How Unilever plans to dramatically slash its use of plastic. Marketing + Social Media. Facebook agrees to pay advertisers $44M over inflated video stats. Aspirational realness,” the Instagram cool-girl look disguises advertising as authenticity.

Beauty and Health 40

Beauty and Health Social Media Advertising Fashion 40