tag it Advertising Consumer Marketing Promotion 
Inside Retail
JULY 22, 2021
The marketing campaign was apparently overseen, signed off, and promoted by Lorna Jane chief creative officer Lorna Jane Clarkson. The whole marketing campaign was based upon customers’ desire for greater protection against the global pandemic,” ACCC chair Rod Sims said.
Inside Retail
APRIL 26, 2024
Amidst multiple inquiries into the price-setting practices of Australian supermarkets, Woolworths and Coles are seemingly leading with more specials and promotions than ever. Consumers deserve clear and transparent pricing so they can be sure they’re actually getting value for money.
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Inside Retail
JANUARY 22, 2024
Consumers in Southeast Asia (SEA) find themselves at the crossroads of economic uncertainty, grappling with surging inflation and heightened concerns about their overall financial well-being. As the region looks ahead to 2024, consumers across SEA are actively adjusting their spending behaviours to cope with economic challenges.
Inside Retail
SEPTEMBER 7, 2023
It’s safe to say the platform has some winning strategies that keep consumers coming back. Value Many Australians might associate “made in China” with cheap price tags and low quality. However, Temu’s consumers are beginning to view it as offering affordable products that do not necessarily compromise on quality.
Inside Retail
JUNE 6, 2024
They have realigned their strategies to target older consumers with higher incomes who are typically less affected by economic downturns and spending more than pre-pandemic levels. Consider bundling key items and basics in multi-packs to offer value as consumers are tightening budgets.
Creative Displays Now
MARCH 18, 2024
Word-of-mouth marketing or word-of-mouth advertising refers to your customers’ casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand.
Inside Retail
MARCH 29, 2022
Social commerce, or purchasing products and services within social platforms, represented just 4 per cent of the US retail e-commerce market in 2021. American Eagle: The US retailer tapped three brand ambassadors – Addison Rae, Madison Bailey, and Chase Stokes – to promote their holiday collection. billion in sales in 2022.
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